Funnel (software)
 | |
| Company type | Private |
|---|---|
| Industry | |
| Founded | 2014 in Stockholm, Sweden |
| Founders |
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| Headquarters | , |
| Revenue | €26.6 million (2022)[1] |
Number of employees | 335 (2022)[2] |
| Website | https://funnel.io/ |
Funnel is a software company headquartered in Stockholm, Sweden.[3] It was founded in 2014 and as of 2023 has offices in Dublin, London and Boston, MA.
History
[edit]Funnel was founded in 2014 by Per Made and Fredrik Skantze, who developed an advertising tool called Qwaya for Facebook.[4] The company opened a second location in Boston, Massachusetts in 2016.[5]
In 2017, Funnel raised €8.3 million ($10 million) in a funding round led by Balderton Capital.[6] As part of that fundraising, Suranga Chandratillake also joined the board.[6]
In January 2020, the company raised €42.6 million ($47 million) in Series B funding.[7][8][9] One year later, the company announced it closed a new pre-IPO funding round worth €57.1 million ($66 million).[10][11]
In June 2020, Funnel won TechCrunch’s The Europas Award 2020.[12] Financial Times included the company in the list of Europe's fastest growing companies in 2021,[13] 2022,[14] 2023[15] and 2024[16] consecutively. In 2023, Funnel was listed as one of 100 'Next Unicorns' by VivaTech and GP Bullhound.[17]
Partnerships
[edit]Funnel collaborates with Media and marketing agencies like IndieAd and Havas[18][19] and also with several technology companies, enabling data to flow to and from their software, one of which is Google Cloud.[20]
References
[edit]- ^ "FT 1000: the eighth annual ranking of Europe's fastest-growing companies". March 2024. Retrieved 2024-03-11.
- ^ "FT 1000: the eighth annual ranking of Europe's fastest-growing companies". Financial Times. March 2024.
- ^ "Funnel Operations AB". www.bloomberg.com. Retrieved 2022-10-05.
- ^ "Funnel closes $47M Series B to prepare marketing data for better reporting and analysis". Zobito.com. Retrieved 22 September 2022.
- ^ "Stockholm-based martech startup Funnel raises €7 million". EU-startups.com. 25 February 2019. Retrieved 22 September 2022.
- ^ a b O'Hear, Steve (2017-09-19). "Funnel raises $10M led by Balderton Capital to help companies analyse online marketing spend". TechCrunch. Retrieved 2022-09-27.
- ^ Tucker, Charlotte (2020-01-17). "Stockholm-based Funnel closes over €42.6 million to make marketing data business-ready". EU-Startups. Retrieved 2022-09-22.
- ^ "Swedish marketing platform Funnel raises $47 million Series B to expand into US". Tech.eu. 2020-01-17. Retrieved 2022-09-23.
- ^ Caesar, Julia (2020-01-17). "Svenska ad-techbolaget i jätterunda – värderas till en miljard". Dagens industri (in Swedish). Retrieved 2022-11-05.
- ^ "Swedish marketing data platform Funnel raises €57.1M pre-IPO financing ahead of its Nasdaq Stockholm debut | Silicon Canals". 2021-10-13. Retrieved 2022-09-23.
- ^ Lunden, Ingrid (2021-10-13). "Funnel, a no-code tool for marketers to organize disparate data sources, raises $66M in 'pre-IPO' round". TechCrunch. Retrieved 2022-09-22.
- ^ Butcher, Mike (2020-06-26). "Here are the winners of The Europas Awards 2020 – Even a pandemic can't stop these startups". TechCrunch. Retrieved 2022-09-27.
- ^ Kelly, Maxine (2021-03-02). "FT 1000: the fifth annual list of Europe's fastest-growing companies". www.ft.com. Retrieved 2022-09-27.
- ^ "FT 1000: the sixth annual list of Europe's fastest-growing companies". 2022-03-01. Retrieved 2022-09-27.
- ^ Kilby, Nathalie (March 1, 2023). "FT 1000: the seventh annual ranking of Europe's fastest-growing companies". Financial Times. Retrieved March 11, 2024.
- ^ Kilby, Nathalie (March 1, 2024). "FT 1000: the eighth annual ranking of Europe's fastest-growing companies". Financial Times. Retrieved March 11, 2024.
- ^ Albrecht, Olivia (2023). "2023 Top 100 Next Unicorns: Shaping the Next Gen of Tech".
- ^ "IndieAd x Funnel Partnership Announcement". 26 October 2022.
- ^ "Havas Media Group Partners With Funnel to Remove Data Bottlenecks & Automate Client Reporting Worldwide". Havas Media. 2020-08-14. Retrieved 2022-09-22.
- ^ "Funnel, The better way to work with marketing data from over 500 connectors".