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File:Fleming’s Creamoata, 1933 (6297438278).jpg

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Summary

Description
English: Fleming & Co. (N.Z.), Sergt. Dan's favourite - Sweet Heart O'Wheat custard, 1933, Photolithograph, 64 x 111 mm, Printed Ephemera Collection, Alexander Turnbull Library, Reference: Eph-A-FOOD-1933-01

Young Sergeant Dan became a well-known mascot for Fleming’s ‘Creamoata’. He was a figure designed initially by Charlotte Lawlor (1879-1941), while she was working for the advertising agency, Chandler and Co in Auckland in the early 1920s.
Later illustrations made Sergeant Dan a more mature adventurer, but the appeal of this small round-eyed figure is more timeless, and was the version used on the side of Fleming’s Creamoata factory in Gore.

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Source https://www.flickr.com/photos/nationallibrarynz_commons/6297438278/
Author National Library NZ on The Commons
Permission
(Reusing this file)
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Flickr sets
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  • The magnet that draws the crowds
Flickr tags
InfoField
  • ephemera
  • advertising
  • custard
Flickr posted date
InfoField
31 October 2011

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This image was originally posted to Flickr by National Library NZ on The Commons at https://flickr.com/photos/32741315@N06/6297438278. It was reviewed on 26 November 2015 by FlickreviewR and was confirmed to be licensed under the terms of the No known copyright restrictions.

26 November 2015

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Date/TimeThumbnailDimensionsUserComment
current02:48, 26 November 2015Thumbnail for version as of 02:48, 26 November 20154,096 × 2,425 (4.43 MB)== {{int:filedesc}} == {{subst:chc}} {{information |description={{en|1=Fleming & Co. (N.Z.), Sergt. Dan's favourite - Sweet Heart O'Wheat custard, 1933, Photolithograph, 64 x 111 mm, Printed Ephemera Collection, Alexander Turnbull Library, Referenc...

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