Jump to content

File:1920-21 Sheridan Touring Car (33924025902).jpg

Page contents not supported in other languages.
This is a file from the Wikimedia Commons
From Wikipedia, the free encyclopedia

Original file (3,629 × 5,393 pixels, file size: 3.12 MB, MIME type: image/jpeg)

Summary

Description

Not related to the Sheridan Commercial Cars, this Sheridan automobile was built in Muncie, Indiana. The company was started by W. C. Durant and was briefly (1920-21) a wholly-owned subsidiary of General Motors. The Sheridan was a brand of American automobile manufactured from 1920 to 1921. Manufacture of the car was based in Muncie, Indiana. The Sheridan nameplate has the distinction of being the first automotive brand started from scratch by General Motors. Prior to the Sheridan, General Motors, under William (Billy) Crapo Durant, grew its automotive marques - Chevrolet, Oakland, Oldsmobile, Buick and Cadillac - by acquiring independent manufacturers and then folding their operations into the GM structure. Throughout his years at GM, Billy Durant was interested acquiring outside companies and new products to grow the GM Empire, many times without great success. When Buick’s D.A. Burke approached Durant about the idea of designing a car from the ground up, and then marketing the car as a bridge vehicle between GM’s established divisions of Chevrolet and Oakland (a four-cylinder), and between Buick and Cadillac (an eight-cylinder), respectively. Durant approved the project and facility was secured in Muncie, Indiana. To market the vehicles, Sheridan hired World War I flying ace Eddie Rickenbacker, himself an accomplished automobile racer in his own right. Through prosaic marketing, and Rickenbacker’s endorsements, Sheridan officials felt the production target of 300 cars a day was not only achievable, but profitable as well. Just as production began to ramp up, Durant was fired for the second and final time from General Motors. Since the Sheridan was a Durant pet project, GM, now under Alfred Sloan, was left with Sheridan, one of Durant’s more costly but viable caprices. Durant on the other hand knew that the vehicle was soundly engineered and knew what GM paid for the Muncie facility. In May 1921, Durant purchased the rights to the Sheridan and to the Muncie plant, with the intent on using the facility to continue building the Sheridan and Durant’s new project, the Durant and Princeton automobiles built by Durant Motors.

After the takeover, the enterprise began to degrade for Sheridan, despite a back log of orders that went unfulfilled. By the summer of 1921, Rickenbacker abandoned his role as the spokesman for the company, and the Sheridan ceased to exist by September, 1921.
Date
Source 1920-21 Sheridan Touring Car
Author Alden Jewell
Permission
(Reusing this file)
Public domain
Public domain
This media file is in the public domain in the United States. This applies to U.S. works where the copyright has expired, often because its first publication occurred prior to January 1, 1929, and if not then due to lack of notice or renewal. See this page for further explanation.

United States
United States
This image might not be in the public domain outside of the United States; this especially applies in the countries and areas that do not apply the rule of the shorter term for US works, such as Canada, Mainland China (not Hong Kong or Macao), Germany, Mexico, and Switzerland. The creator and year of publication are essential information and must be provided. See Wikipedia:Public domain and Wikipedia:Copyrights for more details.
Other versions

Licensing

w:en:Creative Commons
attribution
This file is licensed under the Creative Commons Attribution 2.0 Generic license.
You are free:
  • to share – to copy, distribute and transmit the work
  • to remix – to adapt the work
Under the following conditions:
  • attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
This image was originally posted to Flickr by aldenjewell at https://flickr.com/photos/31411679@N08/33924025902 (archive). It was reviewed on 13 August 2019 by FlickreviewR 2 and was confirmed to be licensed under the terms of the cc-by-2.0.

13 August 2019

Captions

Add a one-line explanation of what this file represents

Items portrayed in this file

depicts

16 April 2017

image/jpeg

bceab5c1ce5b6a1cbf10cd7c8d7008cc473f57c4

3,269,937 byte

5,393 pixel

3,629 pixel

File history

Click on a date/time to view the file as it appeared at that time.

Date/TimeThumbnailDimensionsUserComment
current20:53, 13 August 2019Thumbnail for version as of 20:53, 13 August 20193,629 × 5,393 (3.12 MB)Vauxford2Transferred from Flickr via #flickr2commons

The following page uses this file:

Metadata