FRAM (brand)
 | |
| Industry | Automotive |
|---|---|
| Founded | 1932 |
| Headquarters | , |
| Parent | First Brands Group, LLC |
| Website | https://www.fram.com/ |
FRAM is an American brand of automotive replacement parts offering oil filters, air filters, fuel filters, and similar products.
As of 1936, FRAM produces original equipment for automotive manufacturers.[1]
History
[edit]FRAM was founded by T. Edward Aldham and Frederick Franklin in 1932, to develop a replaceable oil filtering element. FRAM incorporated in 1934, averaging a production of 10 filters per day. In 1936, FRAM began its partnership with automotive manufacturers, becoming original equipment on the 1936 Studebaker. In 1945, FRAM received the Army-Navy "E" Award becoming the exclusive manufacturer for filter development. FRAM opened the industry's largest filtration engineering and research facility in 1973.[1]
Advertising
[edit]FRAM introduced its first slogan, "The Dipstick Tells the Story" in 1942. FRAM introduced its iconic slogan, "You can pay me now, or pay me later" in 1971.[1]
References
[edit]- ^ a b c "Company History | FRAM". www.fram.com.
External links
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