Extra (gum)

File:Wrigley's Extra2.jpg

Packages of Extra

Extra is the name of the second sugarfree gum launched in 1984 by Wrigley's in the United States (the first being Orbit in 1977). It became one of the most popular brands of gum within a few years. It is available in at least nine flavours, including: Peppermint, Spearmint, Classic Bubble, Cinnamon, Winterfresh, Polar Ice, Wildberry Frost, Cool Watermelon, Supermint, and Cool Green Apple.

In Hong Kong, a line of gum from Extra came in four flavors, Sweetmint, Melon, Strawberry, and Orange. They featured the sweetener Xylitol and Aspartame

In the UK, Extra is available in many forms, such as cool breeze, spearmint, fire, ice, and normal.

In Australia, many of the Extra flavours are the same as the ones offered in the US. When Extra was launched originally in Australia, Liz Smylie (Australian tennis champion) was used as the spokesperson for the product. Liz had a distinctive lisp which was used to make the campaign a success by having people emulate her voice in the adverts. the regular gum is available in Spearmint, Peppermint, Classic Bubble, Strawberry, Tropical, and Green Apple. They are available in 14, 7, and 46 piece packages. There are also Extra Drops, Extra Liquid Blast, Extra Mints, Extra White, which whitens teeth, Extra Professional. There is also a melon flavour which is only available in 46 piece packages.

Before introducing the mentholated "Cool Green Apple" and "Wildberry Frost", Extra had an "Original" flavour, which came in a bright magenta coloured package (as opposed to "Classic" in standard pink). This flavour was a unique blend of strawberry, bubblegum, and raspberry flavours. Consumer interest in this flavour diminished, and Wrigley's discontinued the product based on low consumer demand. Final shipments for Extra Original chewing gum were made July 1, 2003. Wrigley's has given no indication they have any plans to bring this "Original" flavor back.

In Canada, Extra gum comes in smaller pieces, exactly like Orbit gum. Originally having the same packaging as its American counterpart, the Canadian version took on a life of its own in 1994, with a new, different logo, and with new, unique flavours including Cherry and Peach (the latter was introduced in Australia in 2004 but was discontinued due to poor consistency). Since 2004, Canadian Extra has taken on packaging similar to Orbit (both gums are manufactured in Canada) and have reduced their flavors to those of Orbit's.

In 2008, Wrigley introduced extra fruit sensations, the first Extra to be packaged in the new slim packaging.

In the Autumn of 2008 Keely Shaw was know to by a packt of Wrigleys Extra Ice and placed it in the comunal 'Gum Kitty' this well celebrated among the kitties members.

External links

• Extra gum