Every Second Counts is the fourth studio album by American rock band Plain White T's, released on September 12, 2006. It is the first Plain White T's album to be released on Hollywood Records along with Fearless Records. Its title is derived from a lyric in the song "Let Me Take You There".
The song "Our Time Now" was used in most commercials and trailers for the ABC Family show Greek, and was performed by the band (along with "Hey There Delilah") in the episode "The Rusty Nail". "Our Time Now" and "You and Me" were used in the Disney Channel Original Movie, Johnny Kapahala: Back on Board. The Plain White T's also performed "Our Time Now" on an episode of the Nickelodeon show iCarly. "Making a Memory" was played during Katy Fox's final episode in Hollyoaks. The same song was put after the US version of The Voice's blind auditions, after Christina Aguilera made her choice. The song "Let Me Take You There" was used as the main song for the BBC's Live Masters Golf coverage.
Every Second Counts debuted at number 89 on the US Billboard 200 chart on the week of September 30, 2006.[6] The album reached its peak at number ten on the chart on the date issued August 11, 2007, selling 39,000 copies that week.[7] On July 3, 2007, the album was certified gold by the Recording Industry Association of America (RIAA) for sales of over 500,000 copies in the United States.[5]
In the United Kingdom, the album peaked at number three on the UK Albums Chart.[8] On July 22, 2013, the album was certified gold by the British Phonographic Industry (BPI) for sales of over 100,000 copies in the UK.[9]
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