In 2021, Machine Gun Kelly had reported that he had worked on a collaboration with Willow Smith; at the time, the song had the working title of "Emo Prom".[3] The song was first previewed on the January 30, 2022, on Kelly's TikTok account, by the title "Cherry Red Lipstick".[3] By February 4, the clip had amassed 17 million views.[4] The final version of the song, now titled "Emo Girl", was released on February 4, just after Kelly had announced the song's respective album had been retitled from Born with Horns to Mainstream Sellout.[4] The song features drumming, production, and a co-writing credit from Blink-182 drummer Travis Barker, who had previously collaborated with Kelly on his 2020 album Tickets to My Downfall.[5] Barker had also previously collaborated on Willow's 2021 album Lately I Feel Everything.[5]
Billboard praised the song as being a good example of how Machine Gun Kelly and Willow had successfully rebranded themselves as part of the 2020s pop punk revival, stating that the song "functions as a summit of artists hoisting up their rock cred in joyful unison".[8]NME called it a stand out song on Mainstream Sellout, praising Baker and Smith's chemistry, saying they bounce off each other.[12]Clash said it has bucketloads of charm.[13]Rolling Stone called it a "gleefully derivative" song that shows that "when Kelly reins in his yelp tiks, the buzzsaw bubblegum sticks".[11] Other publications were more critical about the song's lack of originality. Loudwire found the lyrics to "pander[ing] to scenesters",[14] while The Daily Californian complained of its "vapid lyricism and repetitive chorus."[15]Wall of Sound felt that despite its "highly infectious melody", the song was ultimately annoying.[16]BrooklynVegan called it "a thoughtless, generic song that even a C-list pop punk band would've left on the cutting room floor in the mid 2000s."[17]Far Out Magazine called it terrible but admitted that it is still catchy.[18]Pitchfork felt that it is too "serious to laugh at itself and too absurd to take seriously."[19]Sputnikmusic called Smith the best part of the song, stating that unlike Baker she can actually sing.[20]
^"ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 15. týden 2022 in the date selector. Retrieved April 19, 2022.
^"ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 13. týden 2022 in the date selector. Retrieved April 4, 2022.
