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==Marketing campaigns==
==Marketing campaigns==
A few months prior to the release of ''Eclipse'', Meyer hosted an "Eclipse Prom" event at [[Arizona State University]] with the help of a local bookstore and ASU's English department. The tickets sold out in seven hours, resulting in Meyer holding a second prom on the same day for which tickets sold out within four hours.<ref>{{cite news | author=Megan Irwin | title=Charmed | url=http://www.phoenixnewtimes.com/2007-07-12/news/charmed | publisher=[[Phoenix New Times]] | date=2007-07-12 | accessdate=2008-10-01}}</ref> At the event, Meyer read the first chapter of ''Eclipse'', which was released in the special edition of ''[[New Moon (novel)|New Moon]]'' that same day. In addition, Meyer embarked on a 15-city tour to promote the book.<ref>{{cite web |title=Stephenie Meyer |url=http://www.waterstones.com/waterstonesweb/navigate.do?pPageID=200000424 |publisher=[[Waterstone's]] |accessdate2009-08-16 }}</ref> She also released the first chapter on her website and posted a "quote of the day" from the novel on each of the 37 days leading up to its release.<ref>[http://www.stepheniemeyer.com/ecl_quotes.html StephenieMeyer.com | Eclipse | Quotes of the Day]</ref>
A few months prior to the release of ''Eclipse'', Meyer hosted an "Eclipse Prom" event at [[Arizona State University]] with the help of a local bookstore and ASU's English department. The tickets sold out in seven hours, resulting in Meyer holding a second prom on the same day for which tickets sold out within four hours.<ref>{{cite news | author=Megan Irwin | title=Charmed | url=http://www.phoenixnewtimes.com/2007-07-12/news/charmed | publisher=[[Phoenix New Times]] | date=2007-07-12 | accessdate=2008-10-01}}</ref> At the event, Meyer read the first chapter of ''Eclipse'', which was released in the special edition of ''[[New Moon (novel)|New Moon]]'' that same day. In addition, Meyer embarked on a 15-city tour to promote the book.<ref>{{cite web |title=Stephenie Meyer |url=http://www.waterstones.com/waterstonesweb/navigate.do?pPageID=200000424 |publisher=[[Waterstone's]] |accessdate2009-08-16 }}</ref> She also released the first chapter on her website and posted a "quote of the day" from the novel on each of the 37 days leading up to its release.<ref>[http://www.stepheniemeyer.com/ecl_quotes.html StephenieMeyer.com | Eclipse | Quotes of the Day]</ref> i love the book so much it was awesome!!!


Prior to the book's release, Meyer also made an appearance on ''[[Good Morning America]]''.<ref name="Goodnow">{{cite web |author=Cecelia Goodnow |title=Stephenie Meyer's Forks-based saga of teen vampire love is now a global hit |url=http://www.seattlepi.com/books/326554_vampire07.html |publisher=[[Seattle Post-Intelligencer]] |date=2007-08-06 |accessdate=2009-08-16 }}</ref>
Prior to the book's release, Meyer also made an appearance on ''[[Good Morning America]]''.<ref name="Goodnow">{{cite web |author=Cecelia Goodnow |title=Stephenie Meyer's Forks-based saga of teen vampire love is now a global hit |url=http://www.seattlepi.com/books/326554_vampire07.html |publisher=[[Seattle Post-Intelligencer]] |date=2007-08-06 |accessdate=2009-08-16 }}</ref>

Revision as of 19:43, 16 November 2009

For other uses, see Eclipse (disambiguation).
Eclipse
Stephenie Meyer's Eclipse
First edition cover of Eclipse
AuthorStephenie Meyer
LanguageEnglish
SeriesTwilight series
GenreYoung adult, Fantasy, Romance
PublisherLittle, Brown
Publication date
August 7, 2007
Publication placeUnited States
Media typePrint (Hardcover, Paperback)
Pages629
ISBN978-0316160209
OCLC124031725
LC ClassPZ7.M5717515 Ec 2007
Preceded byNew Moon 
Followed byBreaking Dawn 

Eclipse is the third book in the Twilight series by Stephenie Meyer. It continues the story of 18-year-old Bella Swan and her vampire love, Edward Cullen. Eclipse is preceded by New Moon and followed by Breaking Dawn. The book was released on August 7, 2007 with an initial print run of 1 million copies,[1] and sold more than 150,000 copies in the first 24 hours alone.[2]

Eclipse was the fourth bestselling book of 2008, only behind Twilight, New Moon, and Breaking Dawn,[3] and was also ranked #1 on Publishers Weekly's list of "Bestselling Hardcover Backlist Children's Books" in 2008 with over 4.5 million copies sold.[4]

Plot summary

The story opens with the revelation that Seattle, Washington is being plagued by a string of unsolved murders, which Edward suspects is caused by a new vampire that is unable to control its thirst for human blood. As Edward and Bella apply to colleges, Bella explains to Edward her desire to see her werewolf friend, Jacob Black, again. Although Edward fears for her safety, Bella insists that neither Jacob nor his werewolf pack would ever harm her, and she begins visiting him occasionally. Meanwhile, Alice Cullen has a vision that Victoria, a vampire who is hunting Bella for revenge, has returned to Forks. A few days later, Edward proposes to Bella and, despite having an aversion to marriage, she accepts.

Bella and the Cullens realize that the murders in Seattle are being committed by an "army" of newborn vampires, controlled by Victoria. The Cullens join forces with the werewolf pack to combat this threat. As everyone else prepares for battle, Edward, Bella, and Jacob camp up in the mountains, hidden during the battle, where they are later joined by Seth Clearwater, a young member of the werewolf pack, to wait out the fight.

In the morning, Jacob becomes upset when he overhears Edward and Bella discussing their engagement and threatens to join the fight and get himself killed. To stop him, Bella kisses Jacob and comes to realize that she is in love with him too. During the battle, Victoria tracks Edward's scent to where Bella is hidden in the woods, and Edward is forced to fight. After Victoria and her army are successfully destroyed, Bella explains to Jacob that while she loves him, her love for Edward is greater. After receiving a wedding invitation from Edward, Jacob runs away in his wolf form to escape his pain, angry and heartbroken at Bella's decision to become a vampire.

Marketing campaigns

A few months prior to the release of Eclipse, Meyer hosted an "Eclipse Prom" event at Arizona State University with the help of a local bookstore and ASU's English department. The tickets sold out in seven hours, resulting in Meyer holding a second prom on the same day for which tickets sold out within four hours.[5] At the event, Meyer read the first chapter of Eclipse, which was released in the special edition of New Moon that same day. In addition, Meyer embarked on a 15-city tour to promote the book.[6] She also released the first chapter on her website and posted a "quote of the day" from the novel on each of the 37 days leading up to its release.[7] i love the book so much it was awesome!!!

Prior to the book's release, Meyer also made an appearance on Good Morning America.[8]

Cover

The book jacket features a torn red ribbon. Although it was supposed to be disclosed to the public in May 2007 at the Eclipse Prom, Barnes & Noble and Stephenie Meyer's official website premiered the newly released cover in March 2007, along with a preview summary of the book's plot.[9] The broken ribbon represents choice, as in the book Bella must choose between her love for the vampire Edward Cullen, and her friendship/love with the werewolf Jacob Black. Meyer also stated that the ribbon represents the idea that Bella is unable to completely break away from her human life.[10]

Early release

On July 25, an incident similar to the early release of the seventh Harry Potter book occurred with shipments of Eclipse. Barnes & Noble Booksellers accidentally shipped advance copies of Eclipse to some of the customers who had pre-ordered. Barnes & Noble said that it was a computer error, as their entire online store is computerized.

To prevent any spoilers from popping up online, many fansite forums for the Twilight series were shut down, such as the Twilight Lexicon. Stephenie Meyer also locked her MySpace comments in an attempt to avoid spoilers. In an open letter to the fansite the Twilight Lexicon, Stephenie Meyer pleaded with these "lucky readers" to please keep the ending to themselves until the rest of the Twilight fans had the chance to read and enjoy Eclipse as well.

An early book release also occurred with Stephenie Meyer's release of the Eclipse special edition, which included the first chapter and cover art of the subsequent novel Breaking Dawn. The special edition was to hit store shelves on May 31, 2008, but multiple copies were released up to a whole week early. Meyer knew that some copies had been leaked, and released the following quote:

"There is a lot of speculation on the internet about possible covers, content and text of Breaking Dawn. I hope everybody knows that you shouldn't believe everything you see on the internet. The only way you will know what is real is when you have the book in your hands. Until then, people should really take everything they see with a grain of salt."[11]

Publication and reception

Publication

Eclipse was published with an initial run of 1 million copies.[8] The book replaced J.K. Rowling's Harry Potter and the Deathly Hallows on the top of bestseller lists around the globe, including the New York Times', even though Deathly Hallows had been released only two and a half weeks earlier.[12] Eclipse peaked at #1 on USA Today's top 150 best sellers list and has gone on to spend over 100 weeks on the list,[13] and was later ranked #45 on their list of "Bestselling Books of Last 15 Years" in October 2008.[14]

Reception

Anne Rouyer of School Library Journal said that, "Meyer knows what her fans want: thrills, chills, and a lot of romance, and she delivers on all counts."[15] Selby Gibson-Boyce of Tulsa World wrote, "I read without stopping until I finished. Meyer's book would not detach itself from my hand. Exactly the same thing happened with Twilight and New Moon."[16] Publisher's Weekly wrote, "The legions of readers who are hooked on the romantic struggles of Bella and the vampire Edward will ecstatically devour this third installment of the story", while noting that, "it's unlikely to win over any newcomers."[17]

Film adaptation

Main article: Eclipse (2010 film)

A film adaptation of Eclipse is tentatively scheduled for release on June 30, 2010.[18] It will be the third installment of the Twilight film series, following 2008's Twilight and 2009's New Moon. Summit Entertainment greenlit the film in February 2009.[18] Since New Moon director Chris Weitz will be in post-production for New Moon when Eclipse begins shooting, he will not be directing the third film.[19][20] Instead, Eclipse will be helmed by director David Slade, with Melissa Rosenberg returning as screenwriter.[21] Filming ran between August 17 and October 29, 2009 at Vancouver Film Studios.[22][23]

References

  1. ^ Bob Minzesheimer (2007-08-15). "Vampire tale takes bite out of 'Potter'". USA Today. Retrieved 2008-11-07.
  2. ^ Jeffrey A. Trachtenberg (2007-08-10). "Booksellers Find Life After Harry In a Vampire Novel". The Wall Street Journal. Retrieved 2008-11-07.
  3. ^ "The top 100 titles of 2008". USA Today. 2009-01-14. Retrieved 2009-09-22.
  4. ^ Diane Roback (2009-03-23). "Bestselling Children's Books 2008: Meyer's Deep Run". Publishers Weekly. Retrieved 2009-09-22.
  5. ^ Megan Irwin (2007-07-12). "Charmed". Phoenix New Times. Retrieved 2008-10-01.
  6. ^ "Stephenie Meyer". Waterstone's. {{cite web}}: Text "accessdate2009-08-16" ignored (help)
  7. ^ StephenieMeyer.com | Eclipse | Quotes of the Day
  8. ^ a b Cecelia Goodnow (2007-08-06). "Stephenie Meyer's Forks-based saga of teen vampire love is now a global hit". Seattle Post-Intelligencer. Retrieved 2009-08-16.
  9. ^ StephenieMeyer.com | Twilight Series | Eclipse
  10. ^ Stephenie Says - Q+A at Fairless Hills
  11. ^ Stephenie Meyer's quote on the early release of Eclipse Special Edition
  12. ^ "Profile - Stephenie Meyer: the million-dollar vampire mom". The Daily Telegraph. 2008-11-27. Retrieved 2009-08-16.
  13. ^ "This week's top 150 best sellers". USA Today. 2009-09-22. Retrieved 2009-09-19.
  14. ^ "USA Today's best-selling books of last 15 years". USA Today. 2008-10-30. Retrieved 2009-08-22.
  15. ^ Anne Rouyer (2007-09-05). "Eclipse". School Library Journal. Retrieved 2008-11-16.
  16. ^ Shelby Gibson-Boyce (2007-08-10). "Free radical: J.K. who? Hottest new series is vamp fantasy". Tulsa World. Retrieved 2008-11-16.
  17. ^ "Children's Books: Week of 8/20/2007". Publishers Weekly. 2007-08-20. Retrieved 2009-08-16.
  18. ^ a b Joshua Rich (2009-02-20). "'Twilight': Third film in series, 'Eclipse,' set for June 2010". Entertainment Weekly. Retrieved 2009-02-20.
  19. ^ Joshua Rich (2009-02-20). "'Twilight' exclusive: Chris Weitz will not direct third film, 'Eclipse'". Entertainment Weekly. Retrieved 2009-02-20.
  20. ^ Brandon Gray (2009-02-20). "Third 'Twilight' Dawns Summer 2010". Box Office Mojo. Retrieved 2009-02-20.
  21. ^ "David Slade to Direct Summit Entertainment's The Twilight Saga: Eclipse" (Press release). Summit Entertainment. 2009-04-22. Retrieved 2009-04-22.
  22. ^ Adam Rosenberg (2009-06-30). "'The Twilight Saga: Eclipse' Shoot Dates Revealed!". MTV. Retrieved 2009-07-05.
  23. ^ Debi Moore (2009-10-29). "Eclipse Wrapped, a Trio of New Moon Stills & Wallpaper, Twilight Returning to Theatres". Dread Central. Dread Central Media, LLC. Retrieved 2009-10-29.
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