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Enad Global 7 AB
FormerlyToadman Interactive AB (2013–2020)
Company typePublic
Nasdaq Stockholm: EG7
ISINSE0010520106
IndustryVideo games
Founded2013; 11 years ago (2013)
Founders
  • Robin Flodin
  • Rasmus Davidsson
Headquarters
Stockholm
,
Sweden
Key people
  • Jason Epstein (chairman)
  • Ji Ham (acting CEO)
  • Fredrik Rüdén (deputy CEO, CFO)
RevenueIncrease 2.165 billion kr[1] (2021)
Increase 195.9 million kr[1] (2021)
Increase 96.7 million kr[1] (2021)
Total assetsIncrease 6.009 billion kr[1] (2021)
Total equityIncrease 4.597 billion kr[1] (2021)
Number of employees
807[1] (2021)
Subsidiaries
Websiteenadglobal7.com

Enad Global 7 AB (also known as EG7) is a Swedish video game holding company based in Stockholm. It was founded as Toadman Interactive in 2013 by Robin Flodin and Rasmus Davidsson as a work-for-hire consultancy studio. The company began fully developing games in 2017 and became a public company later that year. Starting in 2018, Toadman Interactive acquired other video game companies, including the developer Antimatter Games, marketing agency Petrol Advertising, and publisher Sold Out. In January 2020, Toadman Interactive reformed as Enad Global 7, organising Petrol Advertising, Sold Out, and the renamed Toadman Studios as its direct subsidiaries. Since then, Enad Global 7 has acquired Big Blue Bubble, Piranha Games, Daybreak Game Company, and Innova. In August 2021, the management was replaced with Daybreak Game Company's Ji Ham as acting chief executive officer (CEO) and Fredrik Rüdén as deputy CEO and chief financial officer, with Floding leaving the company and selling all shareholdings by May 2022. Innova was sold off in September 2022 due to the 2022 Russian invasion of Ukraine.

History

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Background

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Enad Global 7 was founded as Toadman Interactive in 2013 by Robin Flodin and Rasmus Davidsson.[2] Flodin grew up in Upplands Väsby and began developing video games at age 11, creating one with a friend each week to play with other friends on the weekends.[3][4] After serving in the Swedish military, he began studying video game design in Gotland, at the University of Gotland.[4][5] During his studies, Flodin created multiple games and founded a gaming startup at age 19.[2][4] He and Teddy Sjöström conceptualised the game Dwarfs!? as part of a lecture in late 2009. For its development, they founded the studio Power of 2, of which Flodin was the chief executive officer (CEO).[5] Tripwire Interactive, which Flodin had been acquainted with since 2008, published Dwarfs!? in May 2011.[5] It became Flodin's "breakthrough game" and sold more than 250,000 copies by November 2017.[2][4]

In March 2011, Flodin, Davidsson, and Ted Lindström founded Zeal Game Studio, of whom Flodin assumed the role of CEO.[3][6] The studio was co-located with Power of 2 in a small office on Stenkumla väg in Visby.[7] By May 2011, Zeal Game Studio had 12 employees, all of them active or former students of the University of Gotland. Due to the small office size, the company was looking to relocate within Visby.[7] In November 2012, Zeal Game Studio employed 30 people in the Visby office (now on Tallundsgatan) and a second office in Stockholm (on Kungsholmen). The Visby office was still crowded, which Flodin blamed on limited housing available in Gotland.[3][6] Also in November 2012, Flodin was named Gotland's "Young Entrepreneur of the Year".[6]

Paradox Interactive, a Swedish video game publisher, invested in Zeal Game Studio as a result of the success of Dwarfs!?.[6] Under Flodin's leadership, Zeal Game Studio developed two games for Paradox Interactive: Starvoid (2011) and A Game of Dwarves (2012).[4][6] In December 2012, Flodin and former Starbreeze Studios executives Nicklas Dunham and Jens Larsson founded Gaming Corps in Uppsala, which absorbed Zeal Game Studio.[8][9]

Early years as Toadman Interactive (2013–2017)

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In 2013, Flodin and Davidsson decided to "restart" in Stockholm and established Toadman Interactive.[4] The company acted as a consultancy firm for game development on a work-for-hire basis.[2] Games that the company contributed to include Warhammer: End Times – Vermintide, Dead Island 2, and Bloodsports.TV.[2][10] Toadman Interactive began developing its own games in 2017, starting with Immortal: Unchained.[2] The studio initially intended to self-publish the game but later partnered with Game Odyssey for the personal computer version and Sold Out for the console versions.[11]

In October 2017, Toadman Interactive announced its plans to become a public company, though Flodin and Davidsson were to retain a majority ownership.[2] Around this time, the company had 25 employees and a second office in Berlin and had hired Alexander Albedj as chairman.[2][12] By issuing new shares, the company expected to raise 22 million kr. Half of this was subscribed to by early investors, including Paradox Interactive founder Fredrik Malmberg and Simplygon founder Martin Ekdal, by November 2017.[12] At the end of the subscription period later that month, 1,230 people had subscribed to the issuing for 83 million kr, wherefore a full share allocation could be undergone.[13] Toadman Interactive planned to start trading on the NGM Nordic MTF on 6 December but missed that date.[14] It was approved by the market the day after and commenced trading on 13 December.[15] On its first day on the market, Toadman Interactive's share price fell by 25%, from 12.90 kr to 9.70 kr.[16]

Expansion (2017–present)

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In December 2017, Toadman Interactive formally registered a subsidiary for its Berlin office and hired Daniel Mesonero as the office's CEO and studio manager.[17] In mid-2018, Toadman Interactive acquired the Norwegian studio Artplant.[18] Craig Fletcher, the founder of Multiplay, infused a 3 million kr investment in August 2018.[18] In September 2018, the company acquired Diskett Interactive Sweden, a two-man game development consulting operation, for 140,000 kr.[19] Immortal: Unchained was released later that month but failed to sell well, reaching a peak concurrent player count of just 235. In response, Toadman Interactive's share price fell by 39%.[20] Later that month, the company hired Birgitta Lönnberg as its chief financial officer (CFO).[21]

Toadman Interactive switched its trading venue from NGM Nordic MTF to Nasdaq First North in February 2019.[22] In June, the company acquired the studio Antimatter Games and its 21 employees for roughly US$169,800.[23][24] It also purchased the marketing agency Petrol Advertising for US$7.25 million in shares and US$10.75 million in cash that month.[25] Toadman Interactive acquired the assets of Tangentix, including the GameSessions platform, for £50,000 in October 2019.[26] The company bought Sold Out in November that year, paying £12 million in cash and £4 million in stock, as well as an additional £5.2 million if Sold Out reached certain financial targets by 2020.[27][28]

In January 2020, Toadman Interactive announced the formation of Enad Global 7 as the parent company for Toadman Interactive (which was rebranded Toadman Studios), Sold Out, and Petrol.[29] Artplant and Antimatter Games remained part of Toadman Studios.[30] The move was aimed at clarifying the company's position as a holding company. "Enad" is a Swedish word meaning "unified" or "united".[31] The reorganisation process was completed on 19 March 2020, when the entity Toadman Interactive AB was legally renamed Enad Global 7 AB and the company's ticker symbol changed to "EG7".[32] In November that year, Enad Global 7 acquired two Canadian development studios: Big Blue Bubble for CA$16 million and Piranha Games for CA$31.4 million.[33] In December 2020, Enad Global 7 purchased Daybreak Game Company for US$300 million.[34] Enad Global 7 bought the Russian publisher Innova in February 2021.[35] Sold Out rebranded as Fireshine Games in March 2022.[36]

In August 2021, Flodin was replaced by Ji Ham (the CEO of Daybreak) as acting CEO. Flodin was to stay with the company for six months.[37] Fredrik Rüdén was appointed as deputy CEO and CFO, with Lönnberg now reporting to him.[38] Flodin's last shareholdings were bought out by the company's executives in May 2022.[39] This made Jason Epstein, Daybreak Game Company's former owner, the second-largest shareholder in Enad Global 7. He was named chairman of the company by August.[40] As a result of the 2022 Russian invasion of Ukraine, Enad Global 7 announced its intent to divest of Innova via a management buyout valued at €32 million and plans to relocate key staff from Artplant's Russian office outside of the country.[1] In September 2022, it announced that it sold Innova to Games Mobile ST for €21 million.[41]

References

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  1. ^ a b c d e f g "Enad Global 7 AB (publ), Org.no 556923-2837, Annual Report and Group Accounting, January – December 2021" (PDF). Enad Global 7. 4 May 2022. Archived (PDF) from the original on 15 August 2022. Retrieved 15 August 2022.
  2. ^ a b c d e f g h Boström, Towe (17 October 2017). "Han byggde spel i källaren – nu går Toadman till börsen" [He built games in the basement – now Toadman goes to the stock market]. Breakit (in Swedish). Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  3. ^ a b c Eriksson, Lillebi (16 November 2012). "Robin bygger lag för spel" [Robin builds teams for games]. Helagotland (in Swedish). Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  4. ^ a b c d e f "VD-intervju med emissionsaktuella spelutvecklingsbolaget Toadman Interactive" [CEO interview with current gaming development company Toadman Interactive]. Börsvärlden (in Swedish). 7 November 2017. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  5. ^ a b c Eriksson, Daniel (3 May 2011). "I morgon släpps Power of 2:s Dwarfs" [Power of 2's Dwarfs will be released tomorrow]. Helagotland (in Swedish). Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  6. ^ a b c d e Arnroth, Thomas (22 November 2012). "Gotländsk spelstudio på snabb frammarsch" [Gotland game studio on the rise]. Computer Sweden (in Swedish). Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  7. ^ a b Hammar, Inger (27 May 2011). "Gotländsk spelutveckling vinnare i spelvärlden" [Gotland game development winner in the gaming world]. Helagotland (in Swedish). Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  8. ^ Lemne, Bengt (18 September 2013). "New Riddick game announced for iOS". Gamereactor. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  9. ^ Yin-Poole, Wesley (18 September 2013). "The new Riddick game is The Merc Files for iPhone, iPad and iPod touch". Eurogamer. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  10. ^ Makuch, Eddie (24 February 2015). ""Bloodthirsty Gladiator-Style" Arena Game Bloodsports Announced". GameSpot. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  11. ^ Calvin, Alex (19 February 2018). ""You don't want to be a clone" – How Toadman plans to innovate on the Dark Souls formula with Immortal: Unchained". PC Games Insider. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  12. ^ a b Wahlqvist, Jon (7 November 2017). "Svenska spelstjärnor investerar i uppstickaren Toadman" [Swedish gaming stars are investing in the upstart Toadman]. Breakit (in Swedish). Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  13. ^ "Toadmans nyemission kraftigt övertecknad" [Toadman's new issue heavily oversubscribed]. Breakit (in Swedish). 30 November 2017. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  14. ^ "Spelbolaget Toadman missar sitt eget noteringsdatum på börsen" [The gaming company Toadman misses its own listing date on the stock exchange]. Breakit (in Swedish). 7 December 2017. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  15. ^ Gunner (9 December 2017). "Toadman till börsen den 13:e december" [Toadman to the stock exchange on December 13th]. Hype.se (in Swedish). Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  16. ^ "Toadman faller i premiärhandeln på börsen" [Toadman falls in the premiere trading on the stock exchange]. Breakit (in Swedish). 13 December 2017. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  17. ^ "Toadman etablerar dotterbolag och öppnar kontor i Berlin" [Toadman establishes subsidiaries and opens offices in Berlin]. Breakit (in Swedish). 18 December 2017. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  18. ^ a b Batchelor, James (20 August 2018). "Former Multiplay boss Craig Fletcher invests $330,000 in Toadman Interactive". GamesIndustry.biz. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  19. ^ "Toadman Interactive förvärvar 100% av Diskett Interactive Sweden AB" [Toadman Interactive acquires 100% of Diskett Interactive Sweden AB] (Press release) (in Swedish). Toadman Interactive. 26 September 2018. Archived from the original on 3 January 2021. Retrieved 3 January 2021 – via Cision.
  20. ^ "Svenska spelstudion Toadman backar efter lansering av Immortal: Unchained" [Swedish game studio Toadman backs off after launch of Immortal: Unchained]. Breakit (in Swedish). 10 September 2018. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  21. ^ "Birgitta Lönnberg blir ny ekonomichef på Nordic MTF-listade Toadman interactive" [Birgitta Lönnberg will be the new CFO of Nordic MTF-listed Toadman interactive]. Breakit (in Swedish). 17 September 2018. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  22. ^ "Then Toadman Interactive changes trading venue". Breakit. 25 January 2019. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  23. ^ Vergnault, Olivier (24 September 2019). "Cornwall's largest gaming studio Antimatter Games has been sold". Cornwall Live. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  24. ^ McAloon, Alissa (26 November 2019). "Toadman Interactive acquires publisher Sold Out". Gamasutra. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  25. ^ "Toadman Interactive completes the acquisition of Petrol Advertising" (Press release). Enad Global 7. 27 June 2019. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  26. ^ "Toadman acquires Tangentix Ltd assets for £50,000" (Press release). Toadman Interactive. 15 October 2019. Archived from the original on 3 January 2021. Retrieved 3 January 2021 – via Cision.
  27. ^ Handrahan, Matthew (27 November 2019). "Toadman Interactive buys Sold Out for £16 million". GamesIndustry.biz. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  28. ^ Blake, Vikki (27 November 2019). "Toadman Interactive acquires UK publisher, Sold Out". MCV/Develop. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  29. ^ Taylor, Haydn (31 January 2020). "Toadman Studios, Sold Out, and Petrol join forces as Enad Global 7". GamesIndustry.biz. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  30. ^ "Investor Presentation – December 2020" (PDF). Enad Global 7. 1 December 2020. Archived (PDF) from the original on 3 January 2021. Retrieved 3 January 2021.
  31. ^ Blake, Vikki (31 January 2020). "Toadman Studios forms Enad Global 7". MCV/Develop. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  32. ^ "Name Change to Enad Global 7" (Press release). Enad Global 7. 18 March 2020. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  33. ^ Barton, Seth (26 November 2020). "EG7 to acquire two Canadian studios – Mechwarrior dev Piranha Games & My Singing Monsters dev Big Blue Bubble". MCV/Develop. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  34. ^ Chalk, Andy (1 December 2020). "Daybreak Games has a new owner". PC Gamer. Archived from the original on 3 January 2021. Retrieved 3 January 2021.
  35. ^ "Acquisition of Innova, Q4 Investor Presentation – February 2021" (PDF) (Press release). Enad Global 7. 25 February 2021. Archived (PDF) from the original on 26 February 2021. Retrieved 28 February 2021.
  36. ^ Partis, Danielle (7 March 2022). "Sold Out rebrands to Fireshine Games as it ramps up digital portfolio". GamesIndustry.biz. Archived from the original on 13 March 2022. Retrieved 17 March 2022.
  37. ^ "Ji Ham New Acting CEO of EG7" (Press release). Enad Global 7. 26 August 2021. Archived from the original on 23 September 2022. Retrieved 23 September 2022.
  38. ^ "Fredrik Rüdén new Deputy Chief Executive Officer and Financial Officer of EG7" (Press release). Enad Global 7. 31 August 2021. Archived from the original on 23 September 2022. Retrieved 23 September 2022.
  39. ^ "EG7 executive team and select board members purchase additional company stock" (Press release). Enad Global 7. 30 May 2022. Archived from the original on 23 September 2022. Retrieved 23 September 2022.
  40. ^ Royce, Bree (24 August 2022). "EG7 Q2 2022: Daybreak's Jason Epstein is now chairman of the board". Massively Overpowered. Archived from the original on 23 September 2022. Retrieved 23 September 2022.
  41. ^ "EG7 sells Innova for EUR 21 million of cash consideration to Games Mobile ST LTD" (Press release). Enad Global 7. 23 September 2022. Archived from the original on 23 September 2022. Retrieved 23 September 2022.
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