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Rowing Blazers
Company typePrivate
IndustryApparel
Founded2017
FounderJack Carlson
Headquarters
New York City, United States
ProductsLuxury apparel and accessories
Websiterowingblazers.com

Rowing Blazers is an American clothing and accessories brand founded by Jack Carlson.[1][2] The brand is known for its blazers, rugby shirts, and other apparel, as well as its colorful, slightly subversive take on "preppy" style, its celebrity clientele, and high-profile collaborations.[3][4][5][6][7][8][9]

In 2024, Rowing Blazers was acquired by Tory Burch co-founder Christopher Burch's investment firm Burch Creative Capital for an undisclosed sum.[10]

Overview

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Rowing Blazers was established in New York City in 2017,[11] producing collections in Manhattan's Garment District and in Europe.[12][13] The brand takes its name from Carlson's book about the blazer tradition at rowing clubs around the world and the stories, myths, and rituals around them. Aside from its ready-to-wear collections, the brand makes blazers for rowing clubs and collegiate rowing teams around the world, as well as for other clubs and organizations, including The Explorers Club.[1][14]

The brand is known for combining elements from the worlds of tailoring, sportswear, and streetwear, and for its celebrity clientele, including Timothée Chalamet, Pete Davidson, Gwyneth Paltrow, Russell Westbrook, Justin and Hailey Bieber, BTS, and Mindy Kaling.[15][16][17][18]

Rowing Blazers has been featured in Vogue, Esquire, The New York Times, and other publications.[19][20][21] GQ called Rowing Blazers "the brand that's saving prep by kicking down its walls,"[22] and The London Times referred to it as a "cult streetwear brand, worn by Timothée Chalamet, inspired by a young, sporting Prince Charles."[23]

Collaborations

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Rowing Blazers has produced collaborations with an eclectic range of brands, including watches with Seiko, Zodiac, Tudor, and TAG Heuer; footwear with Sperry, Hunter Boots, and K-Swiss; and apparel collections with the NBA, Barbour, J. Press, J.Crew, Umbro, FILA, Babar the Elephant, SEGA, The Grateful Dead and Harry's Bar in Paris.[24][25][26][27][28][29]

The brand has also partnered with artist and designer Luke Edward Hall, the estate of photographer Slim Aarons, and the U.S. national rowing and rugby teams.[30][31][32]

The brand launched its first women's collection by partnering with Joanna Osborne and Sally Muir, founders of Warm & Wonderful and designers of the "black sheep" sweater worn by Princess Diana. Together they released the original sheep sweater for the first time in thirty years.[33][34][35]

In 2023, Rowing Blazers launched major collaborations with Gucci and Target designed by Jack Carlson. The pieces in the Rowing Blazers Gucci collection capsule ranged from a formal white tie tailcoat to a pair of mesh gym shorts, as well as the brand's signature rowing blazers and rugby shirts.[36][37][38] The Rowing Blazers Target collection, a one-time limited-edition collaboration, spanned men's, women's, and children's clothing, pet accessories, games, and home furnishings. The apparel included extended sizing and adaptive styles. The collection debuted at New York Fashion Week, and was available in over a thousand Target locations across the United States, with many styles selling out within the first several hours.[39][40]

References

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  1. ^ a b Beirne, Aodhan (2017-09-12). "Rower Jack Carlson Updates the Zany Sport Blazers". The New York Times. ISSN 0362-4331. Retrieved 2018-01-04.
  2. ^ Doig, Stephen (2014-07-02). "Blazing a trail: the origins of the men's blazer". The Daily Telegraph: Britain's Best-Selling Quality Daily. ISSN 0307-1235. Retrieved 2018-01-04.
  3. ^ Rashed, Kareem (2017-08-25). "Young Brand Rowing Blazers Perfects the Preppy Staple". Robb Report. Retrieved 2018-01-04.
  4. ^ Evans, Jonathan (2018-09-19). "The Rugby Shirt Everyone Is Going to Ask You About". Esquire. Retrieved 2021-08-13.
  5. ^ Caramanica, John (2018-08-08). "Prep Is Everything at Rowing Blazers. But Is Prep Alone Enough? The spirit of the 2000s is alive and well at Rowing Blazers in SoHo". The New York Times. ISSN 0362-4331. Retrieved 2020-04-04.
  6. ^ "These Are the Hats Timothée Chalamet Can't Stop Wearing". GQ. 2020-10-21. Retrieved 2021-08-13.
  7. ^ Christian, Scott (2019-06-19). "Prep Is Back—But It's Completely Different Than You Remember". Esquire. Retrieved 2021-08-13.
  8. ^ Malachosky, Evan (2022-10-16). "Rowing Blazers' Jack Carlson Doesn't Want to Make Preppy Clothing". Gear Patrol. Retrieved 2023-04-25.
  9. ^ Valet. "How Does Rowing Blazers Do It?". Valet. Retrieved 2023-04-25.
  10. ^ Chen, Cathaleen (26 February 2024). "Rowing Blazers Acquired By Burch Creative Capital". Business of Fashion.
  11. ^ "Man About Town: Whatever Rows your Boat | News | Apparel Magazine(AM)". apparelmag.com. Retrieved 2018-01-04.
  12. ^ "This Startup Is Reinventing a Preppy Cult Classic". Bloomberg.com. 2017-05-16. Retrieved 2018-01-04.
  13. ^ Evans, Jonathan (2018-09-18). "The Rugby Shirt Everyone Is Going to Ask You About". Esquire. Retrieved 2020-04-04.
  14. ^ "Rowing Blazers". Retrieved 2018-01-04.
  15. ^ Kemp-Habib, Alice (2019-06-09). "Style Barometer". The Times. ISSN 0140-0460. Retrieved 2020-04-04.
  16. ^ "Pete Davidson Has Another Crush: Rowing Blazers". Yahoo Finance. 24 March 2022. Retrieved 2023-03-08.
  17. ^ "Pete Davidson and Ziwe Star in Rowing Blazers' Fall Collection Campaign -- Shop Their Cozy Looks! | Entertainment Tonight". www.etonline.com. Retrieved 2023-04-03.
  18. ^ "These Are the Hats Timothée Chalamet Can't Stop Wearing". GQ. 2020-10-21. Retrieved 2023-04-03.
  19. ^ Beirne, Aodhan (2017-09-12). "Rower Jack Carlson Updates the Zany Sport Blazers". The New York Times. ISSN 0362-4331. Retrieved 2018-01-04.
  20. ^ Weiss, Zachary (2019-05-03). "At the New Rowing Blazers Flagship, a Champagne-Fueled House Party Raged". Vogue. ISSN 2497-3165. Retrieved 2020-04-04.
  21. ^ Evans, Jonathan (2018-09-18). "The Rugby Shirt Everyone Is Going to Ask You About". Esquire. Retrieved 2020-04-04.
  22. ^ "Rowing Blazers Is Proving That the Prep Revival Is Just Getting Started". GQ. 2018-11-29. Retrieved 2021-08-19.
  23. ^ Kemp-Habib, Alice. "Style Barometer: career-zoning, weird denim and Cush Jumbo". The Times. ISSN 0140-0460. Retrieved 2021-08-19.
  24. ^ "Rowing Blazers Fetes Its New Collection at Storied Parisian Cocktail Spot Harry's New York Bar". Vogue. 2019-01-18. Retrieved 2021-08-13.
  25. ^ Malachosky, Evan (2022-10-16). "Rowing Blazers' Jack Carlson Doesn't Want to Make Preppy Clothing". Gear Patrol. Retrieved 2023-03-08.
  26. ^ Fenner, Justin (2018-03-21). "J.Crew and Rowing Blazers Team Up for Spring's Coolest Rugby Shirt". Men's Journal. Retrieved 2022-03-08.
  27. ^ Valet. "How Does Rowing Blazers Do It?". Valet. Retrieved 2023-03-08.
  28. ^ Segran, Elizabeth (12 June 2023). "Can preppy fashion ever be radically inclusive? How Rowing Blazers is redefining preppy style for modern times". Fast Company. Retrieved 25 November 2023.
  29. ^ "Tag Heuer Just Unveiled Its Funnest Watch Collaboration Yet". GQ. 2023-10-11. Retrieved 2023-11-25.
  30. ^ "The Hottest New Thing In Menswear Is...Classical Antiquity?". Esquire. 2018-07-26. Retrieved 2023-04-25.
  31. ^ Grossman, Avidan (2020-03-26). "Rowing Blazers' Slim Aarons Capsule Collection Is the Next Best Thing to Actually Socializing Outside". Esquire. Retrieved 2020-04-04.
  32. ^ "USRowing Partners with Rowing Blazers as Official Supplier". USRowing. 21 February 2020. Retrieved 2021-08-13.
  33. ^ Samaha, Barry (2020-10-08). "Rowing Blazers Rereleases Two of Princess Diana's Most Iconic Sweaters". Harper's BAZAAR. Retrieved 2021-08-19.
  34. ^ "Rowing Blazers Re-creates Two Iconic Princess Diana Knits". GQ. 2020-10-08. Retrieved 2021-08-19.
  35. ^ "Stop Everything: Princess Diana's Famous Sheep Jumper Is Being Reissued". British Vogue. 2020-10-10. Retrieved 2021-08-19.
  36. ^ "Rowing Blazers for Gucci Vault Is Everything You Hoped It Would Be". Esquire. 2023-05-22. Retrieved 2023-07-10.
  37. ^ "Rowing Blazers Presents a Preppy Dodo-Adorned Capsule for Gucci Vault". Hypebeast. 2023-05-22. Retrieved 2023-07-10.
  38. ^ Palmieri, Jean E. (2023-05-22). "Gucci Vault's Summer Capsule Launches Monday". WWD. Retrieved 2023-07-10.
  39. ^ "Target's Latest Fashion Collab Is Here to Preppify Your Fall Wardrobe". Glamour. 2023-09-07. Retrieved 2023-09-28.
  40. ^ "EXCLUSIVE: Rowing Blazers Is Target's Next Big Collaborator". GQ. 2023-08-10. Retrieved 2023-11-25.
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