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Jewelmer
Company typePrivate
IndustryLuxury jewelry
Founded1979
Founder
  • Jacques Branellec
  • Manuel Cojuangco
HeadquartersMakati, Philippines

Jewelmer is a luxury jewelry brand based in the Philippines. It was founded by Jacques Branellec and Manuel Cojuangco in 1979.[1][2] They produce jewelry products using South Sea pearls.[3][4] They also partnered with the Miss Universe Philippines beauty pageant and have designed and provided the La Mer en Majesté Crown awarded to the winners since 2022.[5][6] In 2024, they created the "Lumière de l’Infini" (transl. "The Light of Infinity") crown that was used for Miss Universe 2024.[citation needed]

History

[edit]

French pearl farmer Jacques Branellec and Filipino businessman Manuel Cojuangco founded Jewelmer in 1979.[1][7] Prior to founding Jewelmer, Branellec had served in the French Navy and worked as a commercial pilot, before farming black Tahitian pearls in French Polynesia.[8] He went on to partner with Cojuangco on a pearl farms in Palawan, which became the company Jewelmer.[8]

In 2006, Jewelmer established the Save Palawan Seas Foundation (SPSF), which formulates conservation strategies and introduces sustainable sources of livelihood for communities in Palawan.[9][10]

Jewelmer has participated in events such as the BaselWorld Watch and Jewelry Show[11][12]and the Dubai Pearl Tender.[13]

Since 2013, Jewelmer has also organized the Jewelmer Gala.[14]

In 2017, Jewelmer unveiled the Palawan Strand, it is a rare strand of golden South Sea pearl.[4][15] The strand was taken from the Pinctada maxima oyster and took 37 years to assemble.[4][15] In 2017, the company also provided the headpiece for Miss Universe Philippines title holder Maxine Medina's costume at the 65th Miss Universe pageant.[16]

At the 2018 Jewellery News Asia Awards in Hong Kong, Jewelmer received the Sustainability Initiative of the Year Award.[17]In the same year, Jewelmer opened its first U.S. store in Palm Beach, Florida.[18][19][20] The company was also the subject of the documentary film Power of Pearl: The Farm Beneath the Sea, which was directed by Ahbra Cale Perry and was released in 2018.[21][22]

Jewelmer developed the museum exhibit "Pearl of the Orient", which premiered at The Mind Museum in 2022.[23][24]

Jewelmer began providing the La Mer en Majesté crown for the Miss Universe Philippines pageant in 2022, which was worn by the year's eventual winner, Celeste Cortesi.[25][26] Jewelmer went on to provide the La Mer en Majesté Crown for the following year's Miss Universe Philippines pageant.[27][6]

In 2023, model Aliah Canillas wore a Jewelmer strand on the cover of the July 2023 issue of Vogue Philippines.[28][29]

In May 2024, Jewelmer opened a boutique in Nustar Resort Cebu's The Mall in Philippines.[30]

The process

[edit]

Jewelmer grows golden pearls and produces jewelry using them.[31][32] Some of its designs were created by craftsmen trained in techniques of  Place Vendome, Paris.[33][34][35] Jewelmer's farms are also located within a marine-protected, no-take zone.[36][37]

See also

[edit]

References

[edit]
  1. ^ a b Jose, M. J. "Jacques Branellec and Manuel Cojuangco Celebrate 40 Years of Excellence with Jewelmer". Tatler Asia. Retrieved 2024-03-17.
  2. ^ "Of Tea and Pearls". philstar.com. June 23, 2018. Retrieved March 18, 2024.
  3. ^ Co, Charlene. "An Insider Look at The Farms Where Luxurious Pearls are Born". Tatler Asia. Retrieved 2024-03-17.
  4. ^ a b c "Golden Child: Charting The Journey Of The South Sea Pearl | Magazine The Making Of The South Sea Golden Pearl". vogue.ph. 2023-06-30. Retrieved 2024-03-17.
  5. ^ "Jewelmer continues partnership with Miss Universe Philippines". Philstar. Retrieved March 18, 2024.
  6. ^ a b Leon, Marguerite de (2022-04-19). "LOOK: The new Miss Universe Philippines La Mer en Majesté Crown". RAPPLER. Retrieved 2024-03-17.
  7. ^ Jose, M. J. "Jacques Branellec and Manuel Cojuangco Celebrate 40 Years of Excellence with Jewelmer". Tatler Asia. Retrieved 2024-03-17.
  8. ^ a b "Treasure Island — The mysteries surrounding Palawan's South Sea pearl farms". gridmagazine.ph. Retrieved 2024-03-17.
  9. ^ Tatler, Philippine. "Jewelmer Wins Sustainability Initiative Of The Year Award". Tatler Asia. Retrieved 2024-03-17.
  10. ^ Garcia, Myles A. (2018-06-27). "Pearls of the Orient Seas". Positively Filipino | Online Magazine for Filipinos in the Diaspora. Retrieved 2024-03-17.
  11. ^ "Asian brands at BaselWorld". www.europastar.com. Retrieved 2024-04-23.
  12. ^ "BaselWorld 2012 – Tempered optimism". www.europastarjewellery.com. Retrieved 2024-04-23.
  13. ^ "Dubai to Host Pearl Tender - JCK". 2009-01-06. Retrieved 2024-04-23.
  14. ^ "Pearls as wearable works of art". Lifestyle.INQ. 2013-10-26. Retrieved 2024-03-17.
  15. ^ a b Newman, Jill (2017-05-02). "This Strand of Golden Pearls Took Nearly 40 Years to Assemble". Robb Report. Retrieved 2024-03-17.
  16. ^ Tantuco, Vernise (2017-01-26). "LOOK: Maxine Medina's Miss Universe national costume". RAPPLER. Retrieved 2024-03-17.
  17. ^ "Jewelmer recognized with Sustainability Initiative award". philstar.com. November 4, 2018.
  18. ^ "Jewelmer Opens First U.S. Store in Florida - JCK". JCK Online. 2018-12-13. Retrieved 2024-03-17.
  19. ^ Newman, Jill (2023-02-14). "A Jewelry Editor's Guide to Shopping in Palm Beach". Only Natural Diamonds. Retrieved 2024-03-17.
  20. ^ Tatler, Philippine. "South Sea Pearls Take Over Palm Beach". Tatler Asia. Retrieved 2024-03-17.
  21. ^ "'Power of Pearl:' An inspiring portrait of sustainability". Philstar. May 27, 2018. Retrieved March 18, 2024.
  22. ^ IV, Franz Sorilla. "The Making of Documentary Film "Power of Pearl"". Tatler Asia. Retrieved 2024-03-17.
  23. ^ Golangco, Lauren. "Jewelmer Unveils 10-Year-Long Exhibit at The Mind Museum". Tatler Asia. Retrieved 2024-03-17.
  24. ^ "A Look Into the Life of the Golden South Sea Pearl – Art Plus Magazine". 2022-12-05. Archived from the original on 2022-12-05. Retrieved 2024-03-17.
  25. ^ "Jewelmer celebrates the modern aphrodite". philstar. Retrieved March 18, 2024.
  26. ^ Lim, Ron. "Miss Universe Philippines reveals new crown, 'La Mer en Majeste'". www.gmanetwork.com. Retrieved 2024-03-17.
  27. ^ "What To Know About The Miss Universe Philippines 2023 Coronation Night". nylonmanila.com. 2023-05-09. Retrieved 2024-03-17.
  28. ^ "Get To Know Aliah Canillas, Vogue Philippines' July Cover Model". vogue.ph. 2023-07-01. Retrieved 2024-04-23.
  29. ^ "Aliah Canillas in Palawan Strand Necklace for Vogue Philippines". Anne of Carversville. 2023-07-03. Retrieved 2024-04-23.
  30. ^ Pancho, Ana Moule Y. (2024-05-29). "Jewelmer opens luxury boutique in Nustar Resort Cebu's The Mall". SunStar Publishing Inc. Retrieved 2024-10-21.
  31. ^ "Pérolas douradas: o segredo de uma das joias mais raras do mundo". Mega Curioso (in Brazilian Portuguese). Retrieved 2024-04-23.
  32. ^ "PALAWAN'S GOLDEN PEARLS". Solitaire Magazine. 2022-06-08. Retrieved 2024-04-23.
  33. ^ "Golden pearls in NY exhibit speak of Filipino mythology". globalnation.inquirer.net. 2016-11-01. Retrieved 2024-04-23.
  34. ^ "Pearl Peeping: 8 New Designs From Jewelmer - JCK". 2018-11-08. Retrieved 2024-04-23.
  35. ^ "Sustainable Luxury: Jewelmer's South Sea Pearl Jewelry". elitetraveler.com. April 3, 2014.
  36. ^ Tatler, Philippine. "Jewelmer Wins Sustainability Initiative Of The Year Award". Tatler Asia. Retrieved 2024-04-23.
  37. ^ "Jewelmer: AT THE HELM OF DIGITALISATION AND SUSTAINABILITY". Pearl Report (2022–2023): 8–11. 2022.
  38. ^ "The Story of the Golden South Sea Pearl". Gem Hunters. 2013.
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