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Glassface

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Glassface
Born
Josh Goldenberg
Known forMusic video directing, VFX editing

Glassface, also known as Josh Goldenberg, is an American multi-disciplinary artist.

He is known primarily for his directorial and editing work in music videos and commercials. Notable credits include the music videos for "U Guessed It" by OG Maco, and "One Night" by Lil Yachty.

Early life

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Goldenberg was born in a small town in upstate New York.

He took an early interest in hip-hop, which he credits to being raised by a jazz guitarist for a father and speech therapist for a mother. He studied electronic media, arts, and communication in college. Shortly after graduating, Goldenberg moved to New York City and worked in graphic design and branding for advertising agencies, which he found “dry”.[1]

Career

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Seeking a creative outlet alongside his work in advertising, Goldenberg did video work and promotional materials for hip-hop artists including Flatbush Zombies and Schoolboy Q. Goldenberg began directing music videos under the name ‘Glassface’.[2]

Music videos

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In 2013, Goldenberg formed the directorial team GoldRush, composed of him and producer Rahil Ashruff. Alongside Ashruff, he shot music videos for various up-and-coming hip-hop musicians including Ab-Soul, Rome Fortune, and OG Maco.[2][3]

In 2014, Glassface gained notoriety with the release of the music video for OG Maco’s debut single "U Guessed It". The video went viral, attaining over 73M views on YouTube and going as far as to be included on Rolling Stone’s list of the top 10 best music videos of that year.[4][5]

The success of "U Guessed It" gained the attention of Lil Yachty, who reached out to Glassface via Twitter. This resulted in a collaboration between Lil Yachty and GoldRush on the video for "One Night", the lead single off of Yachty’s debut mixtape Lil Boat (2016).

The music video for "1 Night" was shot with the intent of creating an effect of “sensory overload”, full of “very meme-able and GIF-able material.”[6] GoldRush was given near complete creative freedom on the project. The resulting video was another viral hit, having received over 131 million views on Lil Yachty’s YouTube channel as of 2023.[7] Following "One Night", Glassface is credited on the videos for Lil Yachty's songs "66 (ft. Trippie Redd)", "Boom (ft. Ugly God)", and "Forever Young".

Glassface received a platinum plaque from the RIAA for his work on "One Night".[8]

In 2019, he directed and edited the music video for "Jacques" by Tove Lo and Jax Jones.[9]

Music branding and artwork

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Glassface worked extensively with Ms. Lauryn Hill on branding and merch for her 2015 Small Axe Tour, as well as her 2016 Diaspora Calling Tour. He created the artwork Ms. Lauryn Hill’s 2016 release “Rebel / I Find It Hard To Say (Version)”.[10]

Glassface worked with Kid Cudi to create the cover art for the debut single “Porsche Topless” off of Kid Cudi’s upcoming record Insano, his 9th studio album. In 2023, Kid Cudi revealed cover artwork Insano, with covers by Glassface and KAWS.[11][12]

Glassface also collaborated with Kid Cudi on several designs for the first two seasons of the artist’s Members of the Rage clothing line collection in 2023.[13]

Commercial work

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Glassface has directed TV spots for brands like Nike and Adidas.[14][15]

He has also created commercial digital art. In 2021, he partnered with Google to create Ultradreamer, a web series focused on mental health and creativity that was shot entirely on Google Pixel phones.[16] That same year, he created an AR experience in partnership with Snap, After Pay, and JD Sports called "Enter New Worlds".[17] It debuted in Times Square alongside a digital art piece by Glassface. The digital art piece was sold by JD Sports as a limited edition collectible.[18]

In 2022, he created a mixed-media NFT to promote Snapple’s element flavors.[19]

Glassface continues to do commercial work. As of 2023, Glassface is a free agent working with the commercial production company RYB.[1][20]

Music

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Glassface is a producer and singer/songwriter and has produced songs for artists including tobi lou, DRAM, Chief Keef, and Young Thug.[21] His music has been used in the soundtracks of OVO’s Top Boy[22] and Apple TV’s Loot (TV Series).[23]

Glassface works frequently with Hip-Hop musician tobi lou. He has produced several songs with the artist, including “I Was Sad Last Night I’m Ok Now”[24] and seven songs on tobi lou's debut album.[25] Since 2007, Glassface has directed over twenty music videos for tobi lou.[21]

Discography

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Songwriting and producing credits

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Title[21][26] Year Lead Artist Writer Producer
"New Bish" 2015 tobi lou Yes Yes
"Game Ova" 2016 tobi lou No Yes
"Hopefully" tobi lou No Yes
"Solange" 2017 tobi lou

Ft. Glassface

Yes Yes
"Lounar" 2018 tobi lou Yes Yes
"The Fun" tobi lou Yes Yes
"100 Thoughts" 2019 SL No Yes
"Cheap Vacations" tobi lou

ft. Glassface

Yes No
"Delete My # Baby" tobi lou Yes Yes
"Deserve It" tobi lou Yes Yes
"I Was Sad Last Night I’m OK Now" tobi lou Yes Yes
"Looped Up" tobi lou Yes Yes
"Spiral" Yes Yes
"Theme Music" tobi lou Yes Yes
"Uncle Iroh" tobi lou Yes Yes
"Whole Lotta Love" tobi lou Yes No
"hot tub DREAM Machine" 2020 tobi lou Yes Yes
"hot tub TIME Machine" tobi lou Yes Yes
"Neither Here Nor There" tobi lou Yes Yes
"Meaningless" 2022 tobi lou No Yes
"Anybody" 2023 tobi lou No Yes
"Mansion" tobi lou No Yes
"Anybody/My Favorite Numbers - Mini Version" tobi lou Yes No
"Break" tobi lou

ft. Glassface

Yes Yes
"Cobra" tobi lou Yes Yes
"Fee" tobi lou Yes Yes
"Forecast" tobi lou Yes Yes
"Forecast - Mini Version" tobi lou Yes No
"Hold Me Close" tobi lou Yes Yes
"Mansion - Mini Version" tobi lou Yes No
"Meteor Shower" tobi lou Yes Yes
"Sorry I’m Late" tobi lou Yes Yes
"Whatever" Glassface Yes Yes

Music Video Filmography

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Title Year Lead Artist Director Editor VFX
"U Guessed It" 2014 OG Maco Yes Yes Yes
"One Night" 2015 Lil Yachty Yes Yes Yes
"Game Ova" 2016 tobi lou Yes Yes No
"War" Tunji Ige Yes No No
"Why Don’t You?" Tunji Ige Yes No No
"Act Up" 2017 Thouxanbanfauni No No Yes
"Mama Don’t Worry (Still Ain’t Dirty)" Bhad Bhabie Video Producer

Dir. Music VideoTrailer

No No
"66" 2018 Lil Yachty No Yes Yes
"BOOM!" Lil Yachty Yes Yes Yes
"Khlorine (feat. Smino)" Sango Yes Yes Yes
"Troop" tobi lou Yes Yes Yes
"All My Friends" 2019 Madeon No Yes Yes
"Alright" Wiz Khalifa No No Yes
"CITY OF ANGELS" 24kGoldn No No Yes
"GOODMORNINGTOKYO!" Cliiifford No No Yes
"Jacques" Tove Lo, Jax Jones Yes Yes Yes
"Perfect" Cousin Stizz Yes Yes Yes
"2hrs" 2020 tobi lou Yes No No
"Get On With Your Life" beaux No Yes No
"Ice Cold Chilli" Cantrell Yes Yes No
"Inhale" Bryson Tiller No No Yes
"LINGO STARR" tobi lou Yes Yes Yes
"Notice Me" tobi lou Yes No No
"OKAY" tobi lou Yes No No
"Pretty Much" tobi lou Yes No Yes
"Skin Care Tutorial 2020" tobi lou No Additional Editing No
"Student Loans" tobi lou Yes No No
"Summer 2020" Jhene Aiko Additional Direction Yes Yes
"hot tub DREAM Machine" tobi lou Yes Yes Yes
"Babycakes" 2022 tobi lou EP & Tech Director No No
"Hopeless Romantic" tobi lou EP & Tech Director No No
"Slime-U-Out" Shy Glizzy No No 3D Artist
"Meteor Shower (Acoustic Version)" 2023 tobi lou Yes Yes No

References

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  1. ^ a b orcutt, kc (2015-10-11). "Behind the Lens: Interview with Digital Media Artist Glassface". Medium. Retrieved 2023-10-15.
  2. ^ a b "Glassface on Making *That* Lil Yachty Video for "1 Night": Cover Stories | Green Label". 2019-11-02. Archived from the original on 2019-11-02. Retrieved 2023-10-15.
  3. ^ ericarhoden (2014-12-11). "SOURCE Exclusive: Meet The Video Directing Duo Known As GoldRush - The Source". Retrieved 2023-10-15.
  4. ^ Suarez, Jessica (2014-12-29). "10 Best Music Videos of 2014". Rolling Stone. Retrieved 2023-10-23.
  5. ^ Cirisano, Tatiana (2018-07-24). "The New Wave of Music Video Directors Is Here: 10 Fresh Talents Shooting For Drake, Dua Lipa & More". Billboard. Retrieved 2023-10-15.
  6. ^ "How Lil Yachty's Incredible "1 Night" Music Video Came Together". The FADER. Retrieved 2023-10-15.
  7. ^ Lil Yachty - 1 NIGHT (Official Video), retrieved 2023-10-15
  8. ^ "Boldness in Creativity by Glassface as He Teams up With Naheem in the New Single "Summer Is Over" - Daily Music Spin". 2022-11-20. Retrieved 2023-10-15.
  9. ^ Jax Jones & Tove Lo: Jacques (Music), 2019-09-09, retrieved 2023-10-15
  10. ^ "Ms. Lauryn Hill - Glassface: Portfolio". glassfaceworld.com. Retrieved 2023-10-15.
  11. ^ "Single art by me and Cudi". X (formerly Twitter). Retrieved 2023-10-15.
  12. ^ "Kid Cudi Shares Colorful Cover Art For New Album 'INSANO'". HipHopDX. 2023-08-17. Retrieved 2023-10-15.
  13. ^ ""Raging Is All About Staying Loud"—Kid Cudi Returns to Paris With His Second Collection". Vogue. 2023-06-27. Retrieved 2023-10-15.
  14. ^ "FINISH LINE x NIKE SPORTS - Glassface: Portfolio". glassfaceworld.com. Retrieved 2023-10-15.
  15. ^ "Kylie Jenner and Adidas Originals launch a new global campaign for Falcon SS19". www.leftproductions.com. Retrieved 2023-10-15.
  16. ^ nschumpert (2022-06-13). "What It Means to Be SEEN". The Seaport. Retrieved 2023-10-18.
  17. ^ Aguado, Aida (2021-09-07). "Visit the JD x Afterpay Drop Shop in Times Square for our first-ever NFT". JD Sports US. Retrieved 2023-10-23.
  18. ^ "NYFW Story -". www.afterpay.com. Retrieved 2023-10-23.
  19. ^ "Snapple ElemeNFTs". www.keurigdrpepper.com. Retrieved 2023-10-15.
  20. ^ "Glassface - RYB". www.ryb.la. Retrieved 2023-10-15.
  21. ^ a b c "Glassface Songs". Genius. Retrieved 2023-10-15.
  22. ^ "Top Boy (A Selection of Music Inspired by the Series) by OVO Sound". Genius. Retrieved 2023-10-15.
  23. ^ "Music From Loot". Apple Music - Web Player. Retrieved 2023-10-15.
  24. ^ tobi lou – I Was Sad Last Night I'm OK Now, retrieved 2023-10-15
  25. ^ "Live on Ice by tobi lou". Genius. Retrieved 2023-10-15.
  26. ^ "Glassface: Portfolio". glassfaceworld.com. Retrieved 2023-10-15.