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David Yong

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David Yong
Born1988 (age 35–36)
Singapore
EducationUniversity of Bristol (LLB)
Occupations
  • Businessman
  • singer
Years active2014–present
TitleCEO of Evergreen Group Holdings
Musical career
OriginSeoul, South Korea
Genres
InstrumentVocals
Years active2021–present
Labels
Websitedavidyong.asia

Yong Khung Lin[1] (Chinese: 杨孔霖, born 1988), more commonly known as David Yong, is a Singaporean businessman and singer. He is the current chief executive officer (CEO) of Evergreen Group Holdings of Singapore, a company with interests in timber trading, real estate, lifestyle and entertainment.

Early life and education

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Yong was born into a family with a timber trading business. His interest in K-pop was sparked in 2017 when he took his younger brother to a concert by the K-pop girl group Twice in Singapore.[2]

He studied law at the University of Bristol in Britain and worked as a trainee lawyer before joining the family business in 2014.[2][3] Early in his career, he helped expand Evergreen Group Holdings (Evergreen GH) beyond timber trading.[2]

Career

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Music career

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In May 2021, Yong moved to South Korea to pursue his music ambitions and was signed by Rainbowbridge World (RBW), the agency of popular K-pop girl group Mamamoo.[2] He first collaborated with 4Men on the track "My Way", which was released in December 2021.[2] Yong made his music career on July 5, 2022, releasing a hip-hop track, "In My Pocket", featuring Kid Milli, and produced by Jeon Ji-yoon.[4][2] "In My Pocket" received more than 10 million views on YouTube.[2]

Business career

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Yong is the chief executive of Evergreen GH and runs more than 15 businesses.[3] Evergreen GH diversified its business portfolio to include real estate, lifestyle and entertainment. The company partnered with RBW to distribute content across Southeast Asia, co-produce artists and establish training schools for K-pop aspirants in the region.[2]

Following his debut in 2022, he invested approximately 10 billion ($7.5 million) in the South Korean K-pop entertainment agency Attrakt. At the time of his investment, Attrakt was facing challenges, including a legal dispute with its only artist, the girl group Fifty Fifty.[5]

Personal life

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Yong resides in the tallest tower in Seoul.[6]

References

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  1. ^ Lim, Joyce (2024-08-03). "S'porean David Yong, who was in Netflix's Super Rich in Korea, charged with falsification of accounts". The Straits Times. ISSN 0585-3923. Retrieved 2024-08-08.
  2. ^ a b c d e f g h Lee, Jan (September 17, 2022). "Singaporean lawyer-CEO David Yong makes K-pop debut, signs with Mamamoo's agency". www.tnp.sg. Retrieved August 27, 2023.
  3. ^ a b "[INTERVIEW] Why Singaporean CEO chose to debut as K-pop star". koreatimes. 2022-11-08. Retrieved 2024-07-12.
  4. ^ General, Ryan (November 8, 2022). "The newest K-pop artist is a 35-year-old Singaporean CEO". Yahoo News. Retrieved August 27, 2023.
  5. ^ Yoo, Hong (2024-03-03). "[Exclusive] Singaporean businessman David Yong to establish K-pop label in S. Korea this year". The Korea Herald. Retrieved 2024-07-12.
  6. ^ Manisha, lakhe (18 May 2024). "'Super Rich in Korea' on Netflix: 3 hidden money lessons to learn from the series".
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