Dan Murphy's: Difference between revisions
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==History== |
==History== |
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The company has beginnings in 1878 after Daniel Francis Murphy, a [[vigneron|winemaker]], journalist, and founder of the first wine club in Australia, began wine retailing in [[Victoria (Australia)|Victoria]].<ref name="DM-TDMS"/> Woolworths Limited took over the five Victorian retail outlets in 1998 with the intention of national expansion.<ref>{{cite paper | title = How Woolworths Started & Grew | publisher = Woolworths Limited | date = 2000-11-12 | url = http://www.dse.com.au/isroot/dse/support/woolworths_history.pdf | format = PDF | accessdate = 2007-09-20 }}</ref> While a success for Woolworths, the business has caused an [[oligopoly]] in the Australian liquor market, competing only with [[Coles Group]]'s [[1st Choice Liquor Superstore]]{{Fact|date=June 2008}}, size-for-size, with concerns about the ability of smaller liquor retailers to compete. |
The company has beginnings in 1878 after Daniel Francis Murphy, a [[vigneron|winemaker]], journalist, and founder of the first wine club in Australia, began wine retailing in [[Victoria (Australia)|Victoria]].<ref name="DM-TDMS"/> Woolworths Limited took over the five Victorian retail outlets in 1998 with the intention of national expansion.<ref>{{cite paper | title = How Woolworths Started & Grew | publisher = Woolworths Limited | date = 2000-11-12 | url = http://www.dse.com.au/isroot/dse/support/woolworths_history.pdf | format = PDF | accessdate = 2007-09-20 }}</ref> While a success for Woolworths, the business has caused an [[oligopoly]] in the Australian liquor market, competing only with [[Coles Group]]'s [[1st Choice Liquor Superstore]]{{Fact|date=June 2008}}, size-for-size, with concerns about the ability of smaller liquor retailers to compete. The Dan Murphy's National Call Centre is just awesome. The services provided to customers is just second to none. The services that are provided by the National Call Centre team are pricing enquires, delivery orders and provide general information. |
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==Advertising== |
==Advertising== |
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Revision as of 23:27, 2 November 2009
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| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1878 (Woolworths in 1998) |
| Headquarters | , |
Key people | Michael Luscombe, CEO Steve Greentree, General Manager Woolworths Liquor Group |
| Parent | Woolworths Limited |
| Website | www.danmurphys.com.au |
Dan Murphy's is an Australian big box liquor supermarket chain owned by Woolworths Limited, who also owns BWS, another liquor chain with smaller stores.
History
The company has beginnings in 1878 after Daniel Francis Murphy, a winemaker, journalist, and founder of the first wine club in Australia, began wine retailing in Victoria.[1] Woolworths Limited took over the five Victorian retail outlets in 1998 with the intention of national expansion.[2] While a success for Woolworths, the business has caused an oligopoly in the Australian liquor market, competing only with Coles Group's 1st Choice Liquor Superstore[citation needed], size-for-size, with concerns about the ability of smaller liquor retailers to compete. The Dan Murphy's National Call Centre is just awesome. The services provided to customers is just second to none. The services that are provided by the National Call Centre team are pricing enquires, delivery orders and provide general information.
Advertising
The business offers a "lowest liquor price guarantee",[1] and a main slogan of the company is that "You would be mad to buy liquor elsewhere".
Criticism
Dan Murphy's pricing strategy sparked an anti-competition problem in 2003, with industry analysts claiming that Woolworths and Coles were seeking to bankrupt rival liquor retailers, mostly by lowering prices of wine.[3] The business has admitted to selling liquor at times below cost to "aggressively drive sales".[4]
Another major concern amongst rival liquor retailers has been Woolworths' aggressive acquisition strategy, buying-up small independent stores to increase market share against main rival Coles Group,[5][6][7] or opening up new stores, placing pressure on existing retailers by taking away sales.[8] in Woolworths' 2006 Annual Report, the company reported 15 new Dan Murphy's stores had opened in the reported financial year, taking the total to 56, and that the company had the sites and licences to have more than 100 stores open within the next two to three years.[9]
References
- ^ a b "Dan Murphy's - The Dan Murphy Story" (HTML). Dan Murphy's. Retrieved 2007-09-20.
- ^ "How Woolworths Started & Grew" (PDF). Woolworths Limited. 2000-11-12. Retrieved 2007-09-20.
{{cite journal}}: Cite journal requires|journal=(help) - ^ Ashford, Karen (2004-04). "Wine producers on the rack". The Adelaide Review. Retrieved 2007-09-20.
{{cite news}}: Check date values in:|date=(help) - ^ Greg Hoy (2003-07-13). "Inside Business". Inside Business. Australian Broadcasting Corporation. Retrieved 2007-09-20.
{{cite episode}}: External link in|transcripturl=|serieslink=ignored (|series-link=suggested) (help); Unknown parameter|transcripturl=ignored (|transcript-url=suggested) (help) - ^ Oriel Morrison (2005-06-05). "Business Sunday". Channel Nine. Retrieved 2007-09-20.
{{cite episode}}: Cite has empty unknown parameter:|serieslink=(help); External link in|transcripturl=|series=(help); Unknown parameter|transcripturl=ignored (|transcript-url=suggested) (help) - ^ McMahon, Stephen (2005-10-27). "Woolies swallows Taverner hotels whole". Business. The Age. Retrieved 2007-09-20.
- ^ "Woolies beats Coles in big pub race". Business. The Sydney Morning Herald. 2004-10-27. Retrieved 2007-09-20.
{{cite news}}: Unknown parameter|coauthors=ignored (|author=suggested) (help) - ^ Dianne Bain (2006-04-21). "Stateline (Western Australia)". Australian Broadcasting Corporation. Retrieved 2007-09-20.
{{cite episode}}: Cite has empty unknown parameter:|serieslink=(help); External link in|transcripturl=|series=(help); Unknown parameter|transcripturl=ignored (|transcript-url=suggested) (help) - ^ Woolworths Limited (2006). "Woolworths Limited Annual Report 2006" (PDF). Retrieved 2007-09-20.
{{cite journal}}: Cite journal requires|journal=(help)
External links
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