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Cotton On Group

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Cotton On Group
Company typePrivate
IndustryTextile
Homeware
Stationery
Founded1991; 33 years ago (1991)
FounderNigel Austin Edit this on Wikidata
HeadquartersGeelong, Australia
Area served
Worldwide
Key people
Nigel Austin (Managing Director and Founder)
Peter Johnson (CEO - Cotton On (Cotton On Adults, Cotton On Kids, Cotton On Body, Rubi)
Natalie McLean (CEO - Emerging Brands (Factorie, Supré, Typo, Ceres)
Stuart Higgins (CEO - Community Projects)
Michael Hardwick (CFO)
ProductsClothing, decorative arts, sportswear
Brands
List
    • Cotton On
    • Cotton On Kids
    • Cotton On Body
    • Factorie
    • Typo
    • Rubi
    • Supré
    • Ceres
    • Cotton On Foundation
RevenueA$4.2 billion (2023)[1]
Number of employees
20,000 (2023)
Websitecottonongroup.com.au

Cotton On Group is an Australian retail company known for its fashion, clothing and stationery brands. As of 2020, it has over 1,500 stores in 18 countries employing 22,000 people across eight brands: Cotton On, Cotton On Kids, Cotton On Body, Factorie, Typo, Rubi, Supré, Ceres and Cotton On Foundation.[2]

The design team in the company's Australian office, control the steps of production from merchandise planning to establishing specifications, and production is outsourced to approximately 850 suppliers and factories globally. Cotton On Group sources its materials and products from a number of locations worldwide with the majority of its suppliers being located in China, Bangladesh, India and Australia. It also works with suppliers in Sri Lanka, Hong Kong, the United States and other parts of Asia. These facilities are used for horizontal division of labour, rather than being integrated.[3]

Cotton On is a main sponsor of the Geelong Football Club in the Australian rules football as well as the AFL Women's league for female players.[4][5]

History

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1990s

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Cotton On was founded by Nigel Austin in 1991, with the first store being opened in Geelong, Australia.[6]

2000s

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Cotton On Kids launched in 2004. It was followed by Cotton On Body, Factorie and Typo in 2007, and Rubi in 2008.[6] In 2013, Cotton On acquired Australian female youth brand Supré.[7]

Cotton On expanded internationally in 2006, with the opening of its first New Zealand store at Queensgate Shopping Centre, Lower Hutt.[6] It now operates in 19 countries.[8]

2010s

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In December 2012 Cotton On was fined $1 million for selling highly flammable children's sleepwear misleadingly labeled as low fire danger.[9] The discount clothing retailer, which has more than 900 outlets across the country, was fined $400,000 for selling more than 1000 nightdresses that breached Australian fire safety standards, and a further $400,000 for selling more than 1000 unsafe pairs of girls' pajamas, between September and December 2010.[10] It was fined a further $200,000 for false and misleading labels on both sets of clothing items which claimed they were low fire danger.[11]

In October 2016, Cotton On Group signed a 3-year contract with the AFL Women's League to be the exclusive uniform supplier for all its teams.[4][5][12]

In February 2019, Cotton On began selling sex toys on its Australian and New Zealand websites with a content warning.[13][14][15]

In July 2019, Four Corners reported Cotton On and several other Australian brands sourced cotton from Xinjiang, and that evidence linked the cotton to forced labour camps.[16] Cotton On ran an internal investigation, and in October 2019, announced it had stopped buying cotton from Xinjiang over concerns of abuse of human rights.[17][18]

Brands

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Cotton On

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Products on display inside a Cotton On store in Hong Kong

Cotton On is the main brand of the Cotton On Group. It dates its origins back to Nigel Austin's first denim jacket sale in 1988. The first Cotton On branded store opened three years later.[6]

Cotton On Kids

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Cotton On Kids was launched in 2004, selling children's clothing, baby clothing, activewear, dress-ups, fashion accessories, swimwear, gifts, shoes and stationery. In March 2013 it launched a Free by Cotton On range for 9 to 14-year-olds.[19] Free by Cotton On has since been discontinued and was replaced by Cotton On Kids Youth in 2020 which, instead of being an entirely separate range to Cotton On Kids, now offers the same Cotton On Kids items to customers in larger sizes (up to a size 16 in Girls and 20 in Boys).

Cotton On Body

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Cotton On Body was launched in 2007, selling underwear and sleepwear. It later expanded into swimwear and activewear.[20]

Factorie

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Factorie store in Wintergarden, Brisbane

Factorie is a youth fashion brand which was added to the Cotton On Group in 2007. It has since expanded internationally, and now has more than 160 stores across Australia, New Zealand and South Africa.[21]

Rubi

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Rubi is a footwear and accessories brand launched in 2008.[22]

Typo

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Typo store in Karrinyup Shopping Centre

Typo is a stationery brand with stores in Australia, Asia, New Zealand, the United States, the UK and South Africa. In the UK, ASOS and WHSmith also stock select Typo products.[23]

Supré

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Supré was established in 1984, selling clothing for young women. It became part of the Cotton On Group in 2013, and had more than 1,000 workers across more than 100 retail stores in Australia and New Zealand at its peak.[24] All Supré stores in NZ had been closed by 2020.[25]

Lost

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Cotton On Lost was launched in late 2018, but has since been phased out. The range included travel luggage and accessories.[26]

Ceres Life

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Ceres Life was launched in April 2020. What started out as an R&D project, it has now cemented itself as Cotton On Group's eighth brand which is aimed at 30yo+ women with a major focus on environment and sustainability, where all items in the range are sourced from responsible fabrics including recycled materials, rescued fabrics and organically grown textiles as well as eco-certified or natural fibres.[citation needed]

Stores

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Australia

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Cotton On Group has 595 stores in Australia.[27][28]

New Zealand

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There are 126 Cotton On Group stores around New Zealand.[27][29]

North America, South America, and Europe

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There are 154 stores in the United States, 30 stores in the United Kingdom, and 21 stores in Brazil.[27]

Asia

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Cotton On Group has stores in the following countries:

  • Malaysia (55)
  • Singapore (39)
  • Hong Kong (4)
  • Philippines (38)
  • Thailand (4)
  • Indonesia (52)[27]

Middle East and Africa

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Cotton On Group has stores in the following countries:

  • United Arab Emirates (32)
  • Saudi Arabia (3)
  • Oman (1)
  • Jordan (2)
  • South Africa (169)
  • Namibia (6)
  • Botswana (1)[27]

Loyalty program

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Cotton On's loyalty program, Cotton On Perks, has over 2.4 million members, making it one of the largest retail loyalty programs in Australia.

References

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  1. ^ "Cotton On: The inside story of the retailer's rise to $1.5b in revenue". 2 April 2015. Retrieved 26 October 2023.
  2. ^ "OUR WORKPLACES - Cotton on Group".
  3. ^ Cotton On Group SUPPLIER LIST FEB 2019
  4. ^ a b Cotton On in major AFL women’s deal by Tom Lloyd on Sports Media, 10 Nov 2016
  5. ^ a b AFLW puts some muscle into Cotton On's fight with international brands by Katie Low, 7 Mar 2017
  6. ^ a b c d "OUR HISTORY - Cotton on Group".
  7. ^ Oliver, Melinda (2 October 2013). "Cotton On snaps up fast-fashion brand Supré amid influx of overseas retailers". Smart Company. Retrieved 14 November 2013.
  8. ^ "Cotton On Group fashions a new approach to customer loyalty". Salesforce.com. Retrieved 15 September 2020.
  9. ^ "Cotton On fined for selling flammable kids pyjamas". www.abc.net.au. 18 December 2012. Retrieved 15 September 2020.
  10. ^ "Clothing Retailer Cotton On Slapped with $1M Fine for Fire Hazard Children's Nightwear". International Business Times AU. 18 December 2012. Retrieved 15 September 2020.
  11. ^ "Cotton On fined for selling flammable kids pajamas". ABC News. ABC. 19 December 2012. Retrieved 27 April 2014.
  12. ^ Routledge Handbook of the Business of Women's Sport edited by Nancy Lough and Andrea N. Geurin on Google Books
  13. ^ Mcilraith, Brianna (9 December 2021). "Cotton On releases 'self-love' range on its website". Stuff. Stuff.
  14. ^ Paine, Hannah (2 December 2019). "Cotton On's sex toy move sparks bizarre backlash". News.com.au. News Corp Australia.
  15. ^ Johnson, Verity (22 March 2022). "The wellness industry has come for sex, and I'm not here for it". Stuff. Stuff.
  16. ^ "Cotton On and Target stop buying cotton from Xinjiang over human rights concerns". www.abc.net.au. 16 October 2019. Retrieved 15 September 2020.
  17. ^ "Cotton on, Target investigate after women speak out about forced labour". Australian Broadcasting Corporation. 15 July 2019.
  18. ^ "Cotton on and Target stop buying cotton from Xinjiang over human rights concerns". Australian Broadcasting Corporation. 16 October 2019.
  19. ^ "COTTON ON KIDS - Cotton on Group".
  20. ^ "COTTON ON BODY - Cotton on Group".
  21. ^ "Factorie - Cotton on Group".
  22. ^ "Rubi - Cotton on Group".
  23. ^ "Typo - Cotton on Group".
  24. ^ "SUPRE - Cotton on Group".
  25. ^ Foxcroft, Debrin (31 January 2020). "Here are six brands that couldn't make it in NZ's retail market". stuff.co.nz.
  26. ^ "Made in transit: the Group launches into travel category - Cotton on Group". 29 January 2019.
  27. ^ a b c d e "Global Footprint - Cotton on Group".
  28. ^ "Store Finder | Find Cotton On Store Near Me". cottonon.com.
  29. ^ "Cotton On". cottonon.com. Cotton On Group.
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