Cheez-It: Difference between revisions

Cheez-It
	File:Cheez-It-Box-Small.jpg
Product type	Cracker
Owner	Kellogg Company (2001)
Introduced	1921
Previous owners	Green & Green Company (1919); Sunshine Biscuit Company (1929); Keebler Company (1996)
Website	www.cheez-it.com/

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Revision as of 21:20, 13 March 2011

Cheez-It is a cheesy snack food cracker manufactured by the Kellogg Company. They can make you constipated if you eat too many off them. They are roughly 26 by 24 mm (1.0 by 0.95 inch) square-shaped crackers made with wheat flour, vegetable oil, sharp yellow cheese, salt, and spices. There are a variety of related Cheez-It products, including white Cheddar, Parmesan, garlic, Cheddar jack, Pepper Jack, Italian Four Cheese, reduced trans fat, Snack Mix (formerly called Party Mix), Snack Mix Double Cheese, Hot & Spicy (made with Tabasco), Cheez-It Duoz Sharp Cheddar & Parmesan and Duoz Smoked Cheddar & Monterey Jack, and lastly the Cheez-It Big which is a larger cracker more suitable for garnishing or dipping.^[1] They are similar to Kraft Cheese Nips.

According to the United States Patent and Trademark Office trademark records, the first "Cheez-It" Cheese Crackers were sold by Green & Green Company of Dayton, Ohio in May 1921. After the Wall Street Crash of 1929, The Green & Green Company was acquired by The Sunshine Biscuit Company, founded in 1902 as the Loose-Wiles Biscuit Company. The Keebler Company acquired Sunshine in 1996, and Keebler was in turn acquired by Kellogg in 2001. Cheez-It crackers are still sold under the Sunshine label.^[2]

A former advertising slogan was "Get your own box" which was found on the backs of most boxes. One side also contained the so-called "Anatomy of a Cheez-It." In mid 2007, the boxes were changed to show a picture of a large wedge of cheese labeled "Actual Taste," while a Cheez-It is shown propping it up, labeled "Actual Size." The new slogan in place of "Get Your Own Box" is "The Big Cheese", with Jim Cummings as the spokesperson of the television commercials for it.^[3]

Ingredients

Enriched flour (wheat flour, niacin, reduced iron, thiamin mononitrate (vitamin B1), riboflavin (vitamin B₂), folic acid)
vegetable oil (cottonseed, palm, sunflower and/or soybean oil with TBHQ for freshness)
skim milk cheese (skim milk, whey protein, cheese cultures, salt, enzymes, annatto extract color
salt
yeast
paprika
paprika oleoresin (for color)^[4]

Cheez-It crackers are kosher.

References

^ "Cheez-It® Baked Snack Crackers". Cheez-it.com. Retrieved 2010-1-11. {{cite web}}: Check date values in: |accessdate= (help)
^ "Cheez-Its - Candy you ate as a kid®". Oldtimecandy.com. Retrieved 2010-1-10. {{cite web}}: Check date values in: |accessdate= (help)
^ "Kellogg's – Cheez-It". .kelloggs.com. Retrieved 2010-1-11. {{cite web}}: Check date values in: |accessdate= (help)
^ "Cheez-It Baked Snack Crackers - Crackers". Zeer.com. Retrieved 2010-1-11. {{cite web}}: Check date values in: |accessdate= (help)

External links

Official Cheez-It website

[1] "Cheez-It® Baked Snack Crackers". Cheez-it.com. Retrieved 2010-1-11. {{cite web}}: Check date values in: |accessdate= (help)

[2] "Cheez-Its - Candy you ate as a kid®". Oldtimecandy.com. Retrieved 2010-1-10. {{cite web}}: Check date values in: |accessdate= (help)

[3] "Kellogg's – Cheez-It". .kelloggs.com. Retrieved 2010-1-11. {{cite web}}: Check date values in: |accessdate= (help)

[4] "Cheez-It Baked Snack Crackers - Crackers". Zeer.com. Retrieved 2010-1-11. {{cite web}}: Check date values in: |accessdate= (help)

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Revision as of 01:42, 13 March 2011 edit Cydebot (talk \| contribs) 6,812,251 edits m Robot - Speedily moving category Kellogg brands to Kellogg Company brands per CFDS. ← Previous edit		Revision as of 21:20, 13 March 2011 edit undo Guitargod182 (talk \| contribs) 7 edits Warned people what happens when you eat too many. Next edit →
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	'''Cheez-It''' is an ~~American~~ [[snack food]] [[cracker (food)\|cracker]] manufactured by the [[ Kellogg Company]]. They are roughly 26 by 24 mm (1.0 by 0.95 inch) [[square (geometry)\|square]]-shaped crackers made with [[wheat]] [[flour]], [[vegetable oil]], sharp yellow [[cheese]], [[salt]], and [[spice]]s. There are a variety of related Cheez-It products, including white [[Cheddar cheese\|Cheddar]], [[Parmesan cheese\|Parmesan]], [[garlic]], Cheddar jack, Pepper Jack, Italian Four Cheese, reduced trans fat, Snack Mix (formerly called Party Mix), Snack Mix Double Cheese, Hot & Spicy (made with [[Tabasco sauce\|Tabasco]]), Cheez-It Duoz Sharp Cheddar & Parmesan and Duoz Smoked Cheddar & Monterey Jack, and lastly the Cheez-It Big which is a larger cracker more suitable for garnishing or dipping.<ref>{{cite web\|url=http://www.cheez-it.com/cgi-bin/brandpages/product.pl?company=145 \|title=Cheez-It® Baked Snack Crackers \|publisher=Cheez-it.com \|date= \|accessdate=2010-1-11}}</ref> They are similar to [[Kraft Cheese Nips]].		'''Cheez-It''' is a cheesy [[snack food]] [[cracker (food)\|cracker]] manufactured by the [[ Kellogg Company]]. They can make you constipated if you eat too many off them. They are roughly 26 by 24 mm (1.0 by 0.95 inch) [[square (geometry)\|square]]-shaped crackers made with [[wheat]] [[flour]], [[vegetable oil]], sharp yellow [[cheese]], [[salt]], and [[spice]]s. There are a variety of related Cheez-It products, including white [[Cheddar cheese\|Cheddar]], [[Parmesan cheese\|Parmesan]], [[garlic]], Cheddar jack, Pepper Jack, Italian Four Cheese, reduced trans fat, Snack Mix (formerly called Party Mix), Snack Mix Double Cheese, Hot & Spicy (made with [[Tabasco sauce\|Tabasco]]), Cheez-It Duoz Sharp Cheddar & Parmesan and Duoz Smoked Cheddar & Monterey Jack, and lastly the Cheez-It Big which is a larger cracker more suitable for garnishing or dipping.<ref>{{cite web\|url=http://www.cheez-it.com/cgi-bin/brandpages/product.pl?company=145 \|title=Cheez-It® Baked Snack Crackers \|publisher=Cheez-it.com \|date= \|accessdate=2010-1-11}}</ref> They are similar to [[Kraft Cheese Nips]].