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Brigitte (magazine)

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Brigitte
EditorBrigitte Huber
CategoriesWomen's magazine
FrequencyBiweekly
Founded1886; 138 years ago (1886)
CompanyGruner + Jahr
CountryGermany
Based inHamburg
LanguageGerman
Websitebrigitte.de

Brigitte is a biweekly women's magazine in Germany[1] which has been in circulation since 1886.

History and profile

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The magazine was first published in 1886 under the name Das Blatt der Hausfrau (German: Housewife’s Journal).[2][3] Its target audience was the middle-class bourgeois housewife and the magazine often covered articles about child-rearing and foods.[2] During World War II it stopped publication.[2]

The magazine was relaunched in 1949 and was renamed as Brigitte in 1954.[2][4] Brigitte merged with another women's magazine Constanze in 1969.[4]

Brigitte is published every two weeks by Gruner + Jahr.[1] Its headquarters is in Hamburg.[5] The magazine launched its website in April 1997.[6] The target audience of the magazine is both housewives and working women.[7]

Andreas Lebert and Brigitte Huber served as co-editors of Brigitte.[8] Lebert, after serving in the post from 2002 to 2012, left the magazine to become editor-in-chief of Zeit Wissen magazine.[9]

In 2010 the magazine began to employ women who were not professional models.[10]

Circulation

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Brigitte had a circulation of 150,000 copies in 1926.[2] It was 940,700 copies in 1999.[11] During the fourth quarter of 2000 its circulation rose to 958,258 copies.[12] In 2001 it was one of top 50 women's magazine worldwide with a circulation of 958,000 copies.[13] In 2004 the magazine had a circulation of 771,281 copies.[14] Its circulation was 693,248 copies in 2010.[15] Brigitte was the best-selling women's magazine in the first quarter of 2018 with a circulation of 389,279 copies.[16]

See also

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References

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  1. ^ a b "Magazines in the reading room". Goethe-Institut. Retrieved 9 August 2014.
  2. ^ a b c d e Nina Sylvester (2007). "Before Cosmopolitan". Journalism Studies. 8 (4): 550–554. doi:10.1080/14616700701411953.
  3. ^ John Sandford, ed. (2013). Encyclopedia of Contemporary German Culture. London; New York: Routledge. p. 199. ISBN 978-1-136-81603-1.
  4. ^ a b Catherine C. Fraser; Dierk O. Hoffmann (2006). Pop Culture Germany!: Media, Arts, and Lifestyle. Santa Barbara, CA; Denver, CO; Oxford: ABC-CLIO. p. 200. ISBN 978-1-85109-733-3.
  5. ^ Western Europe 2003 (5th ed.). London; New York: Europa Publications. 2002. p. 294. ISBN 978-1-85743-152-0.
  6. ^ Ulrich Kaiser (February 2002). "The Effects of Website Provision on the Demand for German Women's Magazines". NBER Working Paper (8806). doi:10.3386/w8806.
  7. ^ Katharina M. Dallmann (2001). "Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach". European Journal of Marketing. 35 (11/12): 1320–1341. doi:10.1108/EUM0000000006478. ISSN 0309-0566.
  8. ^ BRIGITTE führt Chefredaktionen zusammen Archived 8 August 2010 at the Wayback Machine Birgitte
  9. ^ Veronika Wehner (15 July 2013). "Lebert becomes editor-in-chief of ZEIT WISSEN". Media Bulletin. Archived from the original on 6 October 2013. Retrieved 5 October 2013.
  10. ^ "Top German magazine trades models for "real" women". Deutsche Welle. 7 January 2010. Retrieved 14 November 2014.
  11. ^ Ingomar Kloss (2001). "Advertising in Germany". In Ingomar Kloss (ed.). Advertising Worldwide: Advertising Conditions in Selected Countries. Berlin; Heidelberg; New York: Springer. p. 130. ISBN 978-3-540-67713-0.
  12. ^ Fiona Jebb (13 April 2001). "Campaign report on Germany". Campaign. Retrieved 30 March 2015.
  13. ^ "Top 50 Women's magazines worldwide (by circulation)" (PDF). Magazines. Archived from the original (PDF) on 2 April 2015. Retrieved 30 March 2015.
  14. ^ "Women's Magazines in Germany" (PDF). Gruner+Jahr. Hamburg. March 2005. Archived from the original (PDF) on 4 March 2016. Retrieved 1 March 2015.
  15. ^ "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 4 April 2015.
  16. ^ Judith Pörschke (2020). ‘I am luckily not the only one’ Analyzing the readers’ interpretations of texting advice in women’s magazines (MA thesis). Malmö University. p. 18.

Literature

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  • Dora Horvath. (2000). Bitte recht weiblich! Frauenleitbilder in der deutschen Zeitschrift Brigitte 1949-1982. Chronos Verlag, Zurich.
  • Sylvia Lott-Almstadt. (1986). Brigitte 1886-1986, Chronik einer Frauenzeitschrift. Gruner + Jahr AG & Co, Hamburg. ISBN 3-570-04930-2
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