Brasserie Nationale d'Haïti

Brasserie Nationale d'Haiti, S.A.
Company type	Private
Industry	Beverages
Founded	1973
Founder	Michael Madsen
Headquarters	Ave Haile Selassie; Port-au-Prince, Haiti
Key people	Wietse Mutters (CEO)
Products	Soft drinks, beer, malta, bottled water
Revenue	US$ 150 million (2016)
Owner	Heineken International (95%) ; Diageo (5%)
Website	Brana.ht

Brasserie Nationale d'Haïti, S.A. also called BRANA, S.A., is the foremost brewery and bottler in Haiti. It is a top Caribbean beer producer as well. The brewery manufactures the popular Prestige beer, one of the premium American-style lagers produced in the Caribbean whose popularity is gradually crossing national boundaries in terms of consumption and marketing.

History

The brewery was founded in 1973 by Michael Madsen, from one of the richest industrial families in Haiti that arrived from Denmark in the late 19th century.

Since its foundation, BRANA has been under license to manage the manufacture and distribution for PepsiCo International, covering such soft drink brand names as Pepsi, 7up, and Teem.

In 1976, it launched Prestige, an American-style lager, the first and to this day the only beer native to Haiti. Later, under license from Heineken International and Diageo, it added to its line of manufactured drinks, Malta Heineken later renamed Malta H, and the famous Guinness Irish stout. It is also the distributor of imported alcoholic beverages for Diageo in Haiti.

At the beginning of the 21st century, BRANA started bottling its own line of soft drinks under the name King Cola along with energy drink TORO. King Cola comes in a variety of flavors such as, banana, strawberry, grape, and cola champagne. The company furthered its product line expansion by adding bottled water to its line of products named Crystal Sources.

On December 14, 2011, Heineken publicly announced it was taking over BRANA by increasing its ownership from 22.5% to 95%^[1]^[2]

References

^ AP, ed. (15 December 2011). "Heineken takes controlling stake in Haiti brewer". Yahoo!. Retrieved 12 October 2015.
^ Daniel, Trenton, ed. (5 April 2014). "Heineken: $100M investment in Haiti brewery". USA Today. Retrieved 12 October 2015.

External links

[1] AP, ed. (15 December 2011). "Heineken takes controlling stake in Haiti brewer". Yahoo!. Retrieved 12 October 2015.

[2] Daniel, Trenton, ed. (5 April 2014). "Heineken: $100M investment in Haiti brewery". USA Today. Retrieved 12 October 2015.

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v t e Heineken N.V.
Subsidiaries	Bralima Bralirwa Brarudi Brau Union Österreich Central de Cervejas Cuauhtémoc Moctezuma Brewery H. P. Bulmer Harar Brewery Heineken Asia Pacific Archipelago Brewery DB Breweries Heineken Beverages Distell Group KWAL Namibia Breweries Limited Heineken Brasil Heineken Hungária Heineken Ireland Heineken Lanka Heineken Lao Heineken Malaysia Heineken Srbija Nigerian Breweries Royal Swinkels Sierra Leone Brewery United Breweries Group Żywiec Brewery Elbrewery Leżajsk Brewery Boissons du Cameroun (8.8%) CR Beer (20.67%)
Brands	Amstel Baden Baden Beamish and Crawford Beavertown Bintang Birra Moretti Březňák Bulmers Calanda Cruzcampo DB Beer Desperados Double Brown Foster's Lager Heineken Heineken Oud Bruin Heineken Premium Light Heineken Tarwebok Jolly Shandy John Smith's Kaiser Kalik Karlovačko Killian's Kingfisher Krušovice Lagunitas Laško Maes pils Monteith's Murphy's Irish Stout Mützig Newcastle Brown Ale Pago Piton Prestige Royal Club Sagres Scrumpy Jack Sisi Starobrno Stolichno Strongbow Tiger Union Warka Woodpecker Zagorka Zlatopramen Zlatý Bažant Żywiec
Facilities	Amstel Brewery Holland Heineken House 2012
People	Charlene de Carvalho-Heineken Freddy Heineken Henry Kelliher
Related	Heineken Experience Kidnapping Freddy Heineken Kidnapping of Freddy Heineken