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lol i like trains. <!-- FAIR USE of 1961_AMC_PRfoto_Designers.jpg: see image description page at http://wiki.riteme.site/wiki/Image:1961_AMC_PRfoto_Designers.jpg for rationale.
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[[File:1961 AMC PRfoto Designers.jpg|thumb|250px|Designers at work in 1961. Standing by the scale model's left front fender is [[Richard A. Teague|Richard Teague]], a famous automobile designer at [[American Motors|American Motors Corporation]] (AMC)]]

'''Automotive design''' is the profession involved in the development of the appearance, and to some extent the [[ergonomics]], of motor vehicles or more specifically road vehicles. This most commonly refers to [[automobile]]s but also refers to [[motorcycle]]s, [[truck]]s, [[bus]]es, [[Coach (vehicle)|coaches]], and [[van]]s. The functional design and development of a modern motor vehicle is typically done by a large team from many different disciplines included in [[Automotive engineering|automotive engineers]]. Automotive design in this context is primarily concerned with developing the visual appearance or aesthetics of the vehicle, though it is also involved in the creation of the product concept. Automotive design is practiced by designers who usually have an art background and a degree in [[industrial design]] or transportation design.

== Design elements ==
[[File:Bertone Birusa 2003 1.jpg|thumb|A Bertone Birusa concept car on display at an International Car Show. In the Background are some concept sketches]]
[[File:4-OScar1.jpg|thumb|Draft of [[OScar]] design proposal]]

The task of the design team is usually split into three main aspects: exterior design, interior design, and color and [[Trim package|trim]] design. [[Graphic design]] is also an aspect of automotive design; this is generally shared amongst the design team as the lead designer sees fit. Design focuses not only on the isolated outer shape of automobile parts, but concentrates on the combination of form and function, starting from the vehicle package.

The aesthetic value will need to correspond to ergonomic functionality and utility features as well. In particular, vehicular electronic components and parts will give more challenges to automotive designers who are required to update on the latest information and knowledge associated with emerging vehicular gadgetry, particularly [[dashtop mobile]] devices, like GPS navigation, [[satellite radio]], [[HD Radio|HD radio]], mobile TV, MP3 players, video playback and smartphone interfaces. Though not all the new vehicular gadgets are to be designated as factory standard items, some of them may be integral to determining the future course of any specific vehicular models.

=== Exterior design ===

The stylist responsible for the design of the exterior of the vehicle develops the proportions, shape, and surfaces of the vehicle. Exterior design is first done by a series of digital or manual drawings. Progressively more detailed drawings are executed and approved. [[Clay (industrial plasticine)]] and or digital models are developed from, and along with the drawings. The data from these models are then used to create a full sized mock-up of the final design ([[body in white]]). With 3 and 5 axis CNC Milling Machines, the [[Clay modeling|clay model]] is first designed in a computer program and then "carved" using the machine and large amounts of clay. Even in times of high-class 3d software and virtual models on powerwalls the clay model is still the most important tool to evaluate the design of a car and therefore used throughout the industry.

=== Interior design ===

The stylist responsible for the design of the vehicle interior develops the proportions, shape, placement, and surfaces for the instrument panel, seats, door trim panels, headliner, pillar trims, etc. Here the emphasis is on ergonomics and the comfort of the passengers. The procedure here is the same as with exterior design (sketch, digital model and clay model).

=== Color and trim design ===

The color and [[trim package|trim]] (or color and materials) designer is responsible for the research, design, and development of all interior and exterior colors and materials used on a vehicle. These include [[paint]]s, [[plastic]]s, [[Textile|fabric]] designs, [[leather]], grains, [[carpet]], headliner, wood trim, and so on. [[Color]], contrast, [[texture (visual arts)|texture]], and pattern must be carefully combined to give the vehicle a unique interior environment experience. Designers work closely with the exterior and interior designers.

Designers draw inspiration from other design disciplines such as: industrial design, [[fashion]], home furnishing, [[architecture]] and sometimes [[Product design|Product Design]] . Specific research is done into global trends to design for projects two to three [[model year]]s in the future. Trend boards are created from this research in order to keep track of design influences as they relate to the automotive industry. The designer then uses this information to develop themes and concepts which are then further refined and tested on the vehicle models.

=== Graphic design ===

The design team also develop graphics for items such as: badges, decals, dials, switches, kick or tread strips, liveries.

== Development process ==
[[File:Taurusdesign2.jpg|thumb|right|A 1983 [[Ford Taurus]] clay model on display in Ford Detroit Styling Studio]]
Includes the following steps:
* Concept [[sketch (drawing)|sketching]]
* [[Clay modeling]]
* [[Class A surfaces]]
* [[Scale model]] creation
* [[Prototype]] development
* [[Computer-aided design]]
* [[Computer simulation|Computer modeling]]
* [[Powertrain]] engineering
* [[Production line|Manufacturing process]] design

== Automobile design ==

Integration of an automobile involves fitting together separate parts to form components or units and mounting these onto a frame forming the chassis.<br />
An automobile chassis basically comprises the following: <ref>Motor Vehicles Basic Principles by V.A.W. Hillier</ref><br />
1. The body shell which forms the skeleton of the vehicle.<br />
2. The motor, is the power unit of the vehicle; which in the past has been in large part, the internal combustion engine.<br />
3. Transmission system which aides in transferring the drive from the engine to the wheels.<br />
Its main components are the clutch, gearbox, final drive and differential.<br />
4. Suspension system which is used to connect the wheels to the body or chassis frame.<br />
5. Steering<br />
6. Brakes<br />
7. Electrical equipment<br />
The chassis is complete in itself as a road vehicle. It can drive and control itself just as in case of a complete car and therefore, in many motor works, the chassis is usually tested on the road before the complete body of the vehicle is attached as the chassis alone can behave as the propulsion means.<ref>The Mechanism Of The Car-Its principles, design, construction and operation by Arthur W. Judge</ref><br />

== History of automobile design in the U.S. ==

In the United States, automotive design reached a turning point in 1924 when the American national automobile market began reaching saturation. To maintain unit sales, [[General Motors]] head [[Alfred P. Sloan|Alfred P. Sloan Jr.]] suggested annual model-year design changes to convince car owners that they needed to buy a new replacement each year, an idea borrowed from the bicycle industry (though Sloan usually gets the credit, or blame).<ref>{{cite book|last=Babaian |first=Sharon |title=The Most Benevolent Machine: A Historical Assessment of Cycles in Canada |publisher=National Museum of Science and Technology (Ottawa) |year=1998 |isbn=0-660-91670-3 |page=97}}</ref> Critics called his strategy [[planned obsolescence]]. Sloan preferred the term "dynamic obsolescence". This strategy had far-reaching effects on the auto business, the field of product design, and eventually the American economy. The smaller players could not maintain the pace and expense of yearly re-styling. [[Henry Ford]] did not like the model-year change because he clung to an engineer's notions of simplicity, economics of scale, and design integrity. GM surpassed Ford's sales in 1931 and became the dominant company in the industry thereafter. The frequent design changes also made it necessary to use a [[body-on-frame]] rather than the lighter, but less flexible,{{Clarify|date=February 2010|flexible how? To design changes?}} [[monocoque]] design used by most European automakers.

[[File:56 Plymouth Belvedere 2 Door.jpg|thumb|An early example of [[Forward look]] design 1956 Plymouth Fury]]

In the 1930s [[Chrysler]]'s innovation with aerodynamics made them launch [[Chrysler Airflow]] in 1934, which was quite revolutionary and radical. But lower acceptance of the car forced [[Chrysler]] to re-design its later models of 'Airflow' made the industry take note of risks involved in taking major design advancements in short cycles.

One very well known American auto stylist is [[Harley Earl]],<ref>[http://www.idavette.net/HistFact/earl.htm www.idavette.net] Harley Earl 1893~1969 - accessed 07 March 2010</ref> who brought the [[tailfin]] and other aeronautical design references to auto design in the 1950s. He is joined among legendary designers by [[Gordon Buehrig]], responsible for the [[Auburn Automobile|Auburn]] 851 and iconic [[Cord Automobile|Cord]] [[Cord 810|810]] and [[Cord 812|812]] (hence also the [[Hupmobile]] Skylark and the [[Graham-Paige|Graham]] Hollywood). Another notable designer who had a markedly different style was [[Chrysler]] group's designer [[Virgil Exner]], an early pioneer of [[cab forward]] (a.k.a.[[Forward look]]) design in mid-1950s later adapted by rest of the industry. He is also credited with introducing the pointed tail fins in the 1956 [[Plymouth Belvedere]] later adapted by all other Detroit studios. Personal injury litigation had a dramatic effect on the design and appearance of the car in the 20th century.<ref>{{cite journal|last=Jain |first=Sarah S. Lochlann |title='Dangerous Instrumentality': The Bystander as Subject in Automobility |journal=Cultural Anthropology |volume=19|issue=1 |month=February |year=2004 |pages=61–94 |doi=10.1525/can.2004.19.1.61}}</ref> [[Raymond Loewy]] was responsible for a number of [[Studebaker]] vehicles, including the [[Studebaker Starlight|Starlight]] (including the iconic bulletnose). [[Richard A. Teague]], who spent most of his career with the [[American Motor Company]], originated the concept of using interchangeable body panels so as to create a wide array of different vehicles using the same stampings starting with the [[AMC Cavalier]].<ref>{{cite book|last=Bell|first=Jonathan|title=Concept Car Design: Driving the Dream|publisher=Rotovision|year=2003|page=67|url=http://books.google.com/?id=REQgF0IomccC&pg=PA67&dq=AMC+Cavalier|isbn=978-2-88046-564-3|accessdate=31 January 2011}}</ref> He was responsible for such unique automotive designs as the [[AMC Pacer|Pacer]], [[AMC Gremlin|Gremlin]], [[AMC Matador|Matador coupe]], [[Jeep Cherokee (XJ)|Jeep Cherokee]], and the complete interior of the [[Eagle Premier]].<ref>{{cite journal|url=http://wardsautoworld.com/ar/auto_men_behind_magic/index.html|last=Winter|first=Drew|title=The men behind the magic|journal=Ward's AutoWorld|date=1 May 1996|accessdate=31 January 2011}}</ref><ref>{{cite journal|url=http://www.automobilemag.com/features/news/20_greatest_cars/0604_jeep_cherokee/index.html|first=Robert|last=Cumberford|title=20 greatest cars|month=April|year=2009|accessdate=31 January 2011|journal=Automobile Magazine}}</ref>

In the 1960s [[Ford]]'s first generation [[Ford Mustang]] and [[Ford Thunderbird|Thunderbird]] marked another era leading into new [[Market segmentation|market segments]] from [[Detroit]]. The [[Ford Mustang]] achieved record sales in its first year of production and established the [[pony car]] segment.

== History of automobile design in Europe ==

[[File:Voisin C26 Catalogue.jpg|thumb|An early radical French Voisin C27]]

Europe is the continent where the first Automobile was invented, eventually replacing the Horse Drawn Coaches. Till [[World War I]] most of the manufacturers were concerned with mechanical reliability rather than its external appearance. Later, luxury and [[aesthetics]] became a demand and also an effective marketing tool. Designs from each nation with its own strong cultural identity, reflected in their exterior and interior designs. [[World War II]] slowed the progress, but after early-1950s, Italian designers set the trend and remained the driving force until the early part of the 1980s.

=== France ===

[[File:Mashkova St. Cit DS July 2009 02.JPG|thumb| Citroën DS]]

In [[France]] notable designs came from [[Bugatti]] and [[Avions Voisin]]. Of the mass selling cars [[Citroën]], launched their vehicles with innovative designs and engineering and mostly aided by the Styling of [[Flaminio Bertoni]] as evident from [[Citroën DS]]. After World War II with the disappearance of the French coach building industry, with the exception of Citroën, others stuck to following British and other popular trends till they gained financial stability. From the 1980s, manufactures like [[Renault]] cultivated their own strong design identities with designers like [[Patrick Le Quement]] demanding more freedom from engineering departments. [[Peugeot]], which was dependent on Pininfarina since early post-war period, later established its own brand identity from 1980s onwards. Its other company Citroën still retains it distinctive French innovations in its designs.
Today French designs are known for their innovativeness and forward looking.

=== Great Britain ===
[[File:Sierra 3 door - an early one.jpg|thumb|right|1981 [[Ford Sierra]] with "jelly-mould" or "aero look" (low CD) styling was advanced for its time]]

Great Britain was Europe's leading manufacturer of automobiles until the late-1960s. During that era there were more British-based automakers than in the rest of Europe combined. The British automobile industry catered to all segments ranging from compact, budget, sports, utility, and luxury-type cars. Car design in Britain was markedly different from other European designs largely because British designers were not influenced by other European art or design movements, as well as the British clay modelers used a different sweep set.

British cars until World War II were sold in most of the [[British Empire|British colonies]]. Innovations in vehicle packaging and chassis engineering combined with global familiarity with British designs meant vehicles were acceptable to public tastes at that time. British skilled resources like panel beaters, die machinists, and clay modelers were also available also partly due their involvement with motorsport industry.

Still during the 1960s British manufacturers sought professional help from the Italians, [[Giovanni Michelotti]], [[Ercole Spada]] and [[Pininfarina]].Notable British contributions to automobile designs were [[Morris Mini]] by [[Alec Issigonis]], Several [[Jaguar Cars]] by [[Sir William Lyons]], [[Aston Martin]] DB Series, and several cars from [[Triumph Motor Company|Triumph]] and [[MG Cars|MG]]. [[Ford]] Europe based in Great Britain is notable for [[Ford Sierra]], a creation of [[Uwe Bahnsen]], [[Bob Lutz (businessman)|Robert Lutz]], and [[Patrick le Quément]].Other well known British designers were [[William Towns]] for [[Aston Martin]] designs and [[David Bache]], for his [[Land Rover]] and [[Range Rover]] vehicles.

=== Germany ===
[[File:1972 BMW 2002 NY.jpg|thumb|The 1972 BMW 2002 by [[Giovanni Michelotti]]]]

Germany is often considered the birthplace of industrial design with [[Bauhaus]] School of Design. However, the [[Nazi]] regime closed down the design school. [[Ferdinand Porsche]] and his family played a significant role in German design. [[Mercedes Benz]] passenger cars were also in luxury segment and played more importance to aesthetics. After the 1980s German design evolved into a distinctive Teutonic style often to complement their high engineered cars suited to Autobahns. But the early German design clues of present day owes some part to Italian designers like [[Giovanni Michelotti]], [[Ercole Spada]], [[Bruno Sacco]] and [[Giorgetto Giugiaro]]. During Mid and late 20th century one of the most influential coach builder/designer in Germany was Karmann.

German designs started gaining popularity after the 1980s, notable after the formation of [[Audi]]. [[Volkswagen]], which was dependent on [[Marcello Gandini]] and [[Giorgetto Giugiaro]] and [[Karmann]], later formed the contemporary design language along with Audi. BMW's foray into sports sedan marked a new trend in automobile design as it called for a sporty-looking everyday sedan with [[Giovanni Michelotti]], later enhanced by [[Ercole Spada]] right into the 1980s, and [[Klaus Luthe]] till mid-1990s. The [[United States|American]] born designer [[Chris Bangle]] hired by BMW in late-1990s to re-define the brand and he used new single press technology for compound curves adding controversial styling elements in his designs.

The [[Porsche]] family contribution were instrumental in the evolution of [[Porsche]] cars, while the Italian designer [[Bruno Sacco]] helped create various Mercedes Models from the 1960s till the 1990s.

=== Italy ===

[[File:Rear testarossa.jpg|thumb|[[Ferrari Testarossa]] from Pininfarina Studios by [[Leonardo Fioravanti (engineer)|Leonardo Fioravanti]]]]

In Italy, where art is often considered a serious profession since Renaissance period, companies like Fiat and Alfa Romeo played a major role in car design. Many coach builders were dependent on these two major manufacturers. Italian manufacturers had a large presence in Motorsports leading to several sport car manufacturers like [[Ferrari]], [[Lancia]], [[Lamborghini]], [[Maserati]], etc. During late-1950s the elegant Italian designs gained global popularity coinciding with the modern fashion and architecture at that time around the world. Various design and technical schools in [[Turin]] turned out designers in large scale. By the late-1960s almost all Italian coach builders transformed into design studios catering to automakers around the world. The trend continued in the 1990s when the [[Japan]]ese and [[South Korea|Korean]] manufacturers sourced designs from these styling studios.One example is [[Pininfarina]].

The most famous Italian designers whose designs services were sought globally are [[Giovanni Michelotti]], [[Ercole Spada]], [[Bruno Sacco]], [[Marcello Gandini]] and [[Giorgetto Giugiaro]].All the following designers helped create the design foundations for most of the European brands in the post-world war II period, whose influence is still seen in present times.

=== Sweden (Scandinavian) ===

[[File:ursaab.jpg|thumb|right|thumb|Ursaab, an early Saab concept illustrating an advanced headlamp treatment]]

Sweden has Volvo and Saab and the Scandinavian landscape required that cars had to be sturdy and withstand Nordic climate conditions. The Scandinavian design elements are known for their minimalism and simplicity. One of the early original Scandinavian designs was the [[Saab 92001]] by Sixten Sason and Gunnar Ljungström.

=== Czechoslovakia ===

[[File:Tatra T 77a.jpg|thumb|The 1934 [[Czechoslovakian]] [[Tatra T77]] is the first serial-produced aerodynamically designed automobile designed by [[Hans Ledwinka]] and [[Paul Jaray]]]]

Prior to World War and until early 1990s, [[Czechoslovakia]] had strong presence in the automotive industry with manufacturers like [[Škoda Auto|Skoda]], [[Jawa Motors|Jawa]], [[Tatra (company)|Tatra]], [[Česká Zbrojovka Strakonice|CZ]], and [[Zetor]]. Czech automobiles were generally known for their originality in mechanical simplicity and designs were remarkably [[Bohemian]] as evident from Tatra cars and Jawa motorcycles. During the [[Communist]] regime, design started falling back and ultimately the domestic automakers ended up as subsidiaries of EU-based companies.

== See also ==

{|
|- valign=top
| width=250 align=left |

* [[Automotive aerodynamics]]
* [[Automotive Engineering]]
* [[Automobile platform|Platform]]
* [[Alternative propulsion]]
* [[Automobile layout]]
* [[Automotive design terminology]]
* [[Coachbuilder]]
* [[Car body style]]
* [[Car classification]]

* [[:Category:automobile designers]], list of automotive designers
| width=250 align=left |

* [[Car model]]
* [[Car safety]]
* [[Cab forward]]
* [[Computer-aided industrial design]]
* [[Concept vehicle]]
* [[Dashtop mobile]]
* [[Ecodesign]]
* [[Facelift (automobile)]]
* [[Virtual tuning]]
| width=250 align=left |

* [[H-point]]
* [[Industrial Design]]
* [[Ponton (automobile)|Ponton styling]]
* [[Pre-production car]]
* [[Prototype]]
* [[Series production]]
* [[Solid freeform fabrication]]
* [[Three-box styling|Three-box design]]
* [[Wind tunnel]]

{{wikiversity|New car design}}
|}

== References ==
{{Reflist}}

== External links ==
* [http://www.designerspace.com Designerspace] Interactive space for the automotive designers: portfolios gallery and world contests.
* [http://www.designertechniques.com DesignerTechniques] Free resource where you can learn the techniques and skills of auto designers
* [http://www.team-fate.net/technical/UCDTechReport02.pdf Cost analysis of an advanced vehicle design]
* [http://www.cardesignonline.com Car Design Online] Automotive design from concept to production

{{CarDesign nav}}
{{Design}}
{{Automotive industry}}
{{Use dmy dates|date=January 2011}}

{{DEFAULTSORT:Automotive Design}}
[[Category:Vehicle design]]
[[Category:Automotive industry]]
[[Category:Design history]]
[[Category:Design]]

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[[zh:汽車設計]]

Revision as of 16:59, 16 May 2012

im a gay Cole was here

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