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ASRock

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Not to be confused with ASROC.
ASRock Inc.
Company typePublic
TWSE: 3515
IndustryComputer hardware
FoundedMay 10, 2002; 22 years ago (2002-05-10)
FounderTed Hsu (徐世昌)
Headquarters
Taipei
,
Taiwan
Area served
Worldwide
Key people
Products
RevenueIncrease NT$17.91 Billion / $640.71 Million (2020)[2]
Increase NT$1.86 Billion / $66.46 Million (2020)[2]
Increase NT$1.51 Billion / $53.98 Million (2020)[2]
Total equityIncrease NT$7.31 Billion / $261.41 Million (2020)[2]
Number of employees
324 (2013)
Chinese name
Chinese華擎科技股份有限公司
Transcriptions
Standard Mandarin
Hanyu PinyinHuáqíng Kējì Gǔfèn Yǒuxiàn Gōngsī
Tongyong PinyinHuácíng Kejì Gǔfèn Yǒusiàn Gongsih
ASRock
Chinese華擎
Literal meaningMagnificent engine
Transcriptions
Standard Mandarin
Hanyu PinyinHuáqíng
Tongyong PinyinHuácíng
Websitewww.asrock.com

ASRock Inc. (Chinese: 華擎科技股份有限公司; pinyin: Huáqíng Kējì Yǒuxiàn Gōngsī) is a Taiwanese manufacturer of motherboards, industrial PCs and home theater PCs (HTPC) that established on May 10, 2002.

History

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ASRock was originally spun off from Asus in 2002 by Ted Hsu (co-founder of the mentioned company), in order to compete with companies like Foxconn for the commodity OEM market. Since then ASRock has also gained momentum in the DIY sector with plans for moving the company upstream beginning in 2007 following a successful IPO on the Taiwan Stock Exchange.[3] In 2010 it was acquired by Pegatron, a company part of the ASUS group.[4]

As of 2011, ASRock is the world's third largest motherboard manufacturer,[5] having cooperated with professional esports player Johnathan Wendel in the development of a gaming-oriented enthusiast motherboard in 2011.[6]

ASRock established itself as a server motherboard affiliate in April 2013, having received orders from 10 mid-size clients for server and industrial PC motherboards and forming partnerships with system integrators.[7]

Products and services

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An ASRock H97 brand motherboard

Besides motherboards, ASRock also sells desktop minicomputers.[8] Three ASRock products were short-listed for the 2012 Taiwan Brand Award for the first time, and then became endorsed products of the External Trade Development Council when they were promoting the quality image of Taiwan brands globally. In 2012, ASRock stepped into the industrial PC and server motherboard market.[9] ASRock began developing graphics cards in partnership with AMD in 2018 as a result of the surge in cryptocurrency mining.[10]

Market coverage

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ASRock is the world's third-largest motherboard brand and the distribution channels cover electronics stores, PC stores, gadget retailers, and online shops. Major sales regions in 2011 included Europe for 37.68%, Central and South America accounted for 21.13%, the Asia Pacific region accounted for 40.95% and other markets accounted for only 0.24%. As a whole, ASRock accounted for a large proportion of sales in Asia and Europe in terms of overall performance.[citation needed]

The Top 3 Motherboard Brand

  • Korea: ASRock is the No.1 brand according to the Korea motherboard market share analysis in June 2012 (61% market share).[11]
  • Japan: ASRock ranked No.2 in Japan.[12]

Market share overview

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According to the annual report for Digitimes 2011, ASRock has been growing very fast in the past few years. ASRock has been one of the top 3 motherboard brands for 2 consecutive years.

Taiwan-based branded motherboards: Shipments 2011–2012 (m units)
Company 2011 shipments 2012 shipments
Asustek 23.2 22.2
Gigabyte 17 18.5–19
ASRock 7.8 8
MSI 7 6
Biostar 5 4.5
ECS 5 4.5

(Note: MSI and ECS' OEM shipments are not included in the figures. Source: Companies and market watchers, compiled by Digitimes, November 2012)[13]

Reception

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ASRock received a Tom's Hardware 2012 Recommended Buy Award for their X79 Extreme4 motherboard,[14] and also won the Xbit labs 2012 Editor Recommended Award with Z77 Extreme4.[15] Furthermore, ASRock Z68 Extreme7 Gen3, Fatal1ty Z68 Professional Gen3 and the mini PC series was awarded three 2011 Taiwan Brand Awards.[16]

ASRock is also the first and only manufacturer of a Mini ITX-sized X99 chipset-based motherboard, the X99E-ITX/ac. It supports Haswell-E and Broadwell-E Intel Core i7 and Haswell-EP Intel Xeon CPUs with CPU core support up to 18 cores.[17]

See also

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References

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  1. ^ "華擎科技公司資料". ASRock (in Chinese). 30 June 2022. Retrieved 10 November 2022.
  2. ^ a b c d "Financial Statements For Asrock Inc (3515)" (PDF). Retrieved 14 May 2021.
  3. ^ "ASRock shares soar in big board debut". Taipei Times. 9 November 2007. Retrieved 18 June 2009.
  4. ^ "ASUS To Gradually Reduce Holdings In Pegatron Technology". Legit Reviews. 29 March 2012. Retrieved 27 September 2013.
  5. ^ "Asrock Becomes World's Third Largest Maker of Mainboards". X-bit labs. 30 January 2011. Archived from the original on 12 November 2013. Retrieved 22 November 2013.
  6. ^ Baker, Shawn (27 June 2011). "Socket LGA 1155 ASRock Fatal1ty P67 Performance (Intel P67) Motherboard Review". Tweak Town.
  7. ^ "ASRock to supply server motherboards to Alibaba". DigiTimes. 16 March 2015. Retrieved 10 June 2024.
  8. ^ "The ASRock DeskMini A300 Review: An Affordable DIY AMD Ryzen mini-PC". AnandTech. 26 April 2019. Retrieved 17 June 2024.
  9. ^ "ASRock Releases its First Industrial PC Motherboards". TechPowerUp. 16 February 2012. Retrieved 17 June 2024.
  10. ^ "ASRock to enter graphics card market as AMD partner". Hexus. 7 March 2018. Retrieved 17 June 2024.
  11. ^ "MB recommended - June mainboard Top Rank-trend is Ivy Bridge" (in Korean). Danawa. 1 June 2012. Retrieved 10 June 2024.
  12. ^ "Motherboard mail order price comparison". Kakaku.com. Retrieved 24 June 2013.
  13. ^ "Gigabyte to achieve growth in 2012 motherboard and graphics card shipments". DigiTimes. 13 November 2012. Retrieved 24 June 2013.
  14. ^ "System Builder Marathon, August 2012". Tom's Hardware. 21 August 2012. Retrieved 16 February 2013.
  15. ^ "Two LGA 1155 Mainboards from ASRock Reviewed: ASRock Z77 Extreme4 and ASRock Z77 Extreme6". X-bit labs. 6 June 2012. Archived from the original on 30 June 2013. Retrieved 16 February 2013.
  16. ^ "ASRock products won the Taiwan Excellence Award for the first time that the full award finalists" (in Chinese). ASRock. Retrieved 10 June 2024.
  17. ^ "ASRock X99E-ITX/ac". ASRock. Retrieved 10 June 2024.
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