Jump to content

Evergage

From Wikipedia, the free encyclopedia
(Redirected from Apptegic)

Evergage, Inc.
Type of businessPublic
Type of site
Personalization
Available inEnglish
Headquarters,
United States
Area servedWorldwide
OwnerSalesforce
Created byKarl Wirth[1]
Greg Hinkle[1]
Key peopleKarl Wirth
(CEO)
Greg Hinkle
(CTO)
IndustrySoftware as a Service, Website Optimization
URLwww.evergage.com
LaunchedSeptember 2010
Current statusActive

Evergage was a cloud-based software that allowed users to collect, analyze, and respond to user behavior on their websites and web applications in real-time.[2] In 2020, Evergage was acquired by Salesforce[3] and was rebranded as Interaction Studio.[4] The company positions itself as a "real-time personalization and customer data platform (CDP)".[5]

The company was founded as Apptegic in 2010 by Karl Wirth and Greg Hinkle, who met while working at Red Hat.[6] In May 2012, Evergage was a finalist in the TechCrunch Disrupt Startup Battlefield and, shortly thereafter, launched its cloud-based service.[7] In August 2013, the company changed its name to Evergage.[8]

In 2015, Evergage expanded its capabilities to include A/B and multivariate testing,[9] as well as automated product and content recommendations driven by machine learning. The platform also added personalization support for mobile apps[10] and, in 2016, open-time email personalization,[11] and triggered email in 2017.[12] Evergage acquired the e-commerce and email personalization provider MyBuys in 2018.[citation needed]

See also

[edit]

References

[edit]
  1. ^ a b "Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences". MarTech Series. 10 February 2020. Retrieved 4 September 2020.
    - "Salesforce acquires Evergage to enhance personalisation capabilities". Which-50. 7 February 2020. Retrieved 4 September 2020.
    - Chowdhry, Amit (7 February 2020). "Why Salesforce Is Buying Evergage". Pulse 2.0. Retrieved 3 May 2023.
  2. ^ Beisel, David (22 June 2012). "WebInnovators: Apptegic". Webinno. Archived from the original on 19 April 2013. Retrieved 4 January 2013.
  3. ^ Wirth, Karl (3 February 2020). "Evergage Has Joined the Salesforce Family" (Press release). Evergage. Archived from the original on 4 February 2020. Retrieved 3 May 2023.
    - Nicastro, Dom (7 February 2020). "Salesforce Acquires Evergage, CDP Industry Reached $1B in 2019 and More CX News". CMSWire. Retrieved 3 May 2023.
  4. ^ "Interaction Studio (Formerly Evergage)".[dead link]
  5. ^ "Evergage". Evidon. Archived from the original on 4 February 2020. Retrieved 3 May 2023.
  6. ^ Kirsner, Scott (9 June 2011). "Apptegic, deciphering how customers interact with Web-based apps, attracts angel funding from Netezza founder Jit Saxena". The Boston Globe. Retrieved 3 May 2023.
  7. ^ Lawler, Ryan (22 May 2012). "Apptegic Uses Big Data Analysis To Help Companies Retain And Upsell Their Customers". Retrieved 11 December 2012.
    - Henderson, Nicole (29 June 2012). "Behind the Web Hosting Decision of a Boston Startup: Apptegic". Web Host Industry Review. Archived from the original on 4 July 2012. Retrieved 3 May 2023.
  8. ^ Brooke, Eliza (8 August 2013). "Evergage, The Disrupt Finalist Formerly Known As Apptegic, Launches A Freemium B2B Service For Improving Website Click-Throughs". TechCrunch.
  9. ^ Taylor, Glenn (8 December 2015). "Evergage Launches Multivariate Testing Functionalities". Retail Touchpoints.
  10. ^ "New 'Evergage For Mobile Apps' Solution Automatically Captures Mobile App User Behavioral Data For Omnichannel Personalization". Innovative Retail Technologies. 23 September 2015.
  11. ^ Anderson, Steve (25 May 2016). "Evergage for Email brings Personalization, Relevance to Email Marketing". Mad Marketer. Archived from the original on 27 May 2016. Retrieved 3 May 2023.
  12. ^ "Evergage Launches Personalized Triggered Email Capabilities". Destination CRM. 14 September 2017. Retrieved 3 May 2023.