The channel was rebranded under the Viacom18 Colors franchise on 22 March 2015 with the tagline "Saaj Nava, Rang Nava साज नवा, रंग नवा" (translation: New Trappings, New Colour). It again rebranded itself in July 2015 with a new tagline "Rang Marathi, Gandh Marathi रंग मराठी, गंध मराठी" (translation: Colour Marathi, Fragrance Marathi). After that, it again rebranded itself in 2019 with the current tagline "Jagnyache Rang Marathi जगण्याचे रंग मराठी" (translation: Life's Colour is Marathi).[1][2] Due to the COVID-19 pandemic, they stopped their current programming on 21 March 2020 and resumed programming on 21 July 2020 after four months.