Acorn (demographics): Difference between revisions
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The population is divided into five categories from ''Wealthy Achievers'' (25.1%) to ''Hard Pressed'' (22.4%). They are also broken down into 17 categories from ''Wealthy Executives'' (8.6%) to ''Inner City Adversity'' (2.1%) and into 57 categories from ''Wealthy Mature Professionals, Large Houses'' (1.7%) to ''Multi-Ethnic, Crowded Flats'' (1.1%). |
The population is divided into five categories from ''Wealthy Achievers'' (25.1%) to ''Hard Pressed'' (22.4%). They are also broken down into 17 categories from ''Wealthy Executives'' (8.6%) to ''Inner City Adversity'' (2.1%) and into 57 categories from ''Wealthy Mature Professionals, Large Houses'' (1.7%) to ''Multi-Ethnic, Crowded Flats'' (1.1%). |
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'''Wealthy Achievers''' |
'''Wealthy Achievers''' |
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Revision as of 15:04, 18 November 2010
ACORN (acronym for A Classification Of Residential Neighbourhoods) is a geodemographic information system categorising all United Kingdom postcodes into various types based upon census data and other information such as lifestyle surveys. It was developed by Richard Webber of CACI Limited, who also developed the competing MOSAIC system, and is sold to businesses, health and local authorities typically for marketing and planning purposes.
The population is divided into five categories from Wealthy Achievers (25.1%) to Hard Pressed (22.4%). They are also broken down into 17 categories from Wealthy Executives (8.6%) to Inner City Adversity (2.1%) and into 57 categories from Wealthy Mature Professionals, Large Houses (1.7%) to Multi-Ethnic, Crowded Flats (1.1%). hi Wealthy Achievers
Wealthy Executives
- 01 - Affluent mature professionals, large houses
- 02 - Affluent working families with mortgages
- 03 - Villages with wealthy commuters
- 04 - Well-off managers, larger houses
Affluent Greys
- 05 - Older affluent professionals
- 06 - Farming communities
- 07 - Old people, detached houses
- 08 - Mature couples, smaller detached houses
Flourishing Families
- 09 - Larger families, prosperous suburbs
- 10 - Well-off working families with mortgages
- 11 - Well-off managers, detached houses
- 12 - Large families & houses in rural areas
Urban Prosperity
Prosperous Professionals
- 13 - Well-off professionals, larger houses and converted flats
- 14 - Older Professionals in detached houses and apartments
Educated Urbanites
- 15 - Affluent urban professionals, flats
- 16 - Prosperous young professionals, flats
- 17 - Young educated workers, flats
- 18 - Multi-ethnic young, converted flats
- 19 - Suburban privately renting professionals
Aspiring Singles
- 20 - Student flats and cosmopolitan sharers
- 21 - Singles & sharers, multi-ethnic areas
- 22 - Low income singles, small rented flats
- 23 - Student Terraces
Comfortably Off
Starting Out
- 24 - Young couples, flats and terraces
- 25 - White collar singles/sharers, terraces
Secure Families
- 26 - Younger white-collar couples with mortgages
- 27 - Middle income, home owning areas
- 28 - Working families with mortgages
- 29 - Mature families in suburban semis
- 30 - Established home owning workers
- 31 - Home owning Asian family areas
Settled Suburbia
- 32 - Retired home owners
- 33 - Middle income, older couples
- 34 - Lower income people, semis
Prudent Pensioners
- 35 - Elderly singles, purpose built flats
- 36 - Older people, flats
Moderate Means
Asian Communities
- 37 - Crowded Asian terraces
- 38 - Low income Asian families
Post Industrial Families
- 39 - Skilled older family terraces
- 40 - Young family workers
Blue Collar Roots
- 41 - Skilled workers, semis and terraces
- 42 - Home owning, terraces
- 43 - Older rented terraces
Hard Pressed
Struggling Families
- 44 - Low income larger families, semis
- 45 - Older people, low income, small semis
- 46 - Low income, routine jobs, unemployment
- 47 - Low rise terraced estates of poorly-off workers
- 48 - Low incomes, high unemployment, single parents
- 49 - Large families, many children, poorly educated
Burdened Singles
- 50 - Council flats, single elderly people
- 51 - Council terraces, unemployment, many singles
- 52 - Council flats, single parents, unemployment
High Rise Hardship
- 53 - Old people in high rise flats
- 54 - Singles & single parents, high rise estates
Inner City Adversity
- 55 - Multi-ethnic purpose built estates
- 56 - Multi-ethnic, crowded flats